Trends in Horticulture

Horti-business Management

Submission deadline: 2024-06-30
Section Editors

Section Collection Information

Dear Colleagues,

 

Horticulture sector is an integral element of the nutritional and economic security for thousands of farmers in different parts of the world. Currently, fruit and vegetable industry offers huge opportunities for employment in terms of high-tech cultivation, crop diversification with sustainable use resources, food and nutritional security, steady and high incomes to the fruit and vegetable growers and earning of foreign currency through export of value-added products. A horti-business also develops a strategy and implements a plan of action in business relevant to floriculture and landscape. Three basic business strategies for Horti-business companies are low cost cum big volume distributor, Differentiation of products, Increase value for the consumers. Hitherto, the major objective of fruit and vegetable breeders has been to increase average productivity of fruits and vegetables by evolving superior cultivars. Recent developments like the rising demand from consumers for quality fruits, fierce competition in export trade and the emerging problems like natural resource degradation and climate change have necessitated a change in the conventional research approach. Adoption of hi-tech horticultural practices can revolutionize fruit production in the country. Although hi-tech practices are proven in increasing the yield and quality, they are cost prohibitive.

 

Thus, we are interested in the framework of horti-business and economics of horticulture and food with emphasis on areas such as Agri-products and services, Value chain and supply chain, Agribusiness and rural development, Information technology in agribusiness, R&D in agribusiness marketing, and risk management.

 

So, research articles, reviews and studies in this area of study are welcome. The Journal publishes high-quality original papers and review articles on issues relevant to food and horti- businesses with global and local perspectives in emerging economies in Asia, Africa, Latin America and Eastern Europe.

 

We look forward to receiving your contributions.

 

Dr. Arnab Roy

Section editor


Keywords

Food Security; Hori-business Management; Value Chain and Supply Chain Analysis; Economics of Horti-business; Marketing; Risk Management; Policy Analysis

Published Paper