A study on how generational differences impact certain behavioural antecedents of employee creativity in Saudi Arabia

M. M. Sulphey

Article ID: 4247
Vol 8, Issue 8, 2024

VIEWS - 112 (Abstract) 68 (PDF)

Abstract


Empirical evidence suggests that generational cohorts display behavioral differences due to rapid advancements in science and technology and enhanced living standards. However, systematic studies examining the behaviours of different generations and their impact on creativity and its various antecedents are scant. This study was undertaken to bridge this gap in the literature by focusing on how generational differences could impact a few behavioural antecedents and employee creativity. The antecedent behaviours examined include self-efficacy, organizational commitment, employee empowerment, and work engagement. Data for the study was collected online using structured, standardized questionnaires. Data were collected from 432 samples and analyzed using Smart-PLS. The results show that most of the proposed antecedents impacted creativity. However, generational differences did not moderate the relationship between the antecedents and creativity. The study will interest scholars and social scientists, as it is the first to be conducted in Saudi Arabia. The study also discusses the implications and limitations. It is expected that the findings of this study will trigger more studies.


Keywords


commitment; creativity empowerment; engagement; generational differences; self-efficacy; SEM

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DOI: https://doi.org/10.24294/jipd.v8i8.4247

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