Examining the relationship between strategic vigilance and strategic drift in tourism organizations

Fatimah Alqahtani, Fatimah Mohamed Mahdy

Article ID: 10719
Vol 9, Issue 1, 2025

VIEWS - 40 (Abstract)

Abstract


The tourism sector in the Aseer region of Saudi Arabia is experiencing significant growth and development, aligning with the country’s Vision 2030 strategic framework. However, rapid growth can lead to strategic drift if not managed with vigilance. This study aims to examine the role of strategic vigilance in reducing strategic drift in the tourism sector. The study employs a quantitative approach, utilizing a questionnaire distributed to a sample of 220 staff and directors from the tourism sector. The questionnaire measures the level of strategic vigilance and the level of strategic drift. The study hypothesizes a statistically significant positive relationship between strategic vigilance and reducing strategic drift. Data analysis involves exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. The findings are expected to provide insights into the effectiveness of strategic vigilance in mitigating strategic drift and offer recommendations for enhancing the tourism sector’s resilience and adaptability to accelerated environmental changes.


Keywords


strategic vigilance; competitive vigilance; technological vigilance; environmental vigilance; commercial vigilance; strategic drift; tourism organizations; Saudi Arabia’s vision 2030

Full Text:

PDF


References


Abdulridh, A. M., Munaf, A. M., & Marwa, A. (2023). The impact of strategic vigilance on improving sustainable environmental performance: A case study in the Basra Oil Company. Migration Letters, 20(S3), 728-741.

Ahmed, A., & Mgid, A. (2019). The effectiveness of strategic vigilance in improving sustainable competitive advantage–A field study on Najma Telecom Company. Egyptian Journal of Development and Planning, 27(1).

Alshaer, S. A. (2020). The effect of strategic vigilance on organizational ambidexterity in Jordanian commercial banks. Modern Applied Science, 14(6), 82-89.‏

Alshebli, A. (2016). Improving capabilities and strategic fit in governmental agencies: The case of Abu Dhabi government infrastructure sector [Unpublished doctoral dissertation]. University of Wolverhampton.

Altarawneh, R. M. (2023). The effect of strategic vigilance on organizational excellence the mediating role of strategic foresight. International Journal of Business and Management, 18(3).

Choi, B., & Kim, Y. (2019). Technological vigilance and technology exploitation for sustainable competitive advantage. Sustainability, 11(14), 3861.

Cruz, M. P. (2017). Interlocutors-related and hearer-specific causes of misunderstanding: Processing strategy, confirmation bias and weak vigilance. Research in Language (RiL), 15(1), 11-36.

Dwyer, L., Mistilis, N., Edwards, D., & Roman, C. (2024). Gambling with our tourism future: the role of research in destination and enterprise strategies to avoid strategic drift.‏‏

Eshael, A. (2017). The role of strategic foresight in enhancing organizational performance. International Journal of Business and Management, 12(2), 203-209.

Fadhil, A. H., Hasan, M. F., Abdullah, A., Al-Sammari, A., & Qandeel, A. M. A. (2021). The role of strategic consciousness in enhancing the strategic vigilance. Journal of Contemporary Issues in Business and Government, 27)6).

Gachanja, L. E. (2018). Strategic drift and its effect on the performance of insurance companies in Nairobi City County, Kenya. International Journal of Economics, Commerce and Management,(8).

Gajere, M. (2018). The impact of strategic drift and tactical wear–out: An anecdote example: The case of the distribution of petroleum products by Nigeria National Petroleum Corporation (NNPC). International Journal of Emerging Trends in Social Sciences, 3(2), 74-79.

Gajere, M. C., & Nimfa, D. T. (2021). Strategic drift and organizational culture in oil and gas company of Nigeria. International Journal of Engineering and Management Research, 11(2).

Hussein, M. A. (2024). How strategic vigilance influences on enhancing organisational effectiveness: the mediating role of strategic readiness. International Journal of Management Practice, 17(4), 478-507.‏

Huynh, J., Vosu, J., & Marais, B. J. (2019). Multidrug-resistant tuberculous meningitis in a returned traveller. Journal of Paediatrics and Child Health, 55(8).

Ismail, F. M., Altaee, A. H., & Musaheb, M. R. (2023). THE ROLE OF STRATEGIC VIGILANCE ON STRATEGIC PERFORMANCE OF OIL INDUSTRY IN IRAQ: MODERATING ROLE OF LEADERSHIP STYLE. International Journal of eBusiness and eGovernment Studies, 15(3), 120–135.‏

Jaaz, S. A., & Jamal, D. H. (2021). The effect of the dimension of strategic vigilance on organizational excellence: An applied study of premium class hotels in Baghdad. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(08), 2101-2137.

Jalod, K. M., Hasan, A. J., & Hussain, A. N. (2021). Strategic vigilance and its role in entrepreneurial performance: An analytical study of the views of a sample of managers in the UR company in Nasiriyah, Iraq. Multicultural education, 7(1), 92-103.‏

Johnson, G. (1988). Rethinking incrementalism. Strategic Management Journal, 9(1), 75-91.

Musa, F. N., & Lafta, B. S. (2021). Analyzing the relationship between the dimensions of the strategic balance and reducing the strategic drift of the National Insurance Company/Applied Research. Turkish Journal of Computer and Mathematics Education, 12(12), 1114-1125.

Noor, S., Tajik, O., & Golzar, J. (2022). Simple random sampling. International Journal of Education & Language Studies, 1(2), 78-82.‏

Ruggeri, K., Većkalov, B., Bojanić, L., Andersen, T. L., Ashcroft-Jones, S., Ayacaxli, N., Bursalıoğlu, A. J. N. H. B. (2021). The general fault in our fault lines. 5(10), 1369-1380.

Rumman, A. A. (2022). Impact of strategic vigilance and crisis management on business continuity management. Journal of Management Information and Decision Sciences, 25(S4), 1-15.

Sakhare, M., & Chougule, M. (2019). Construction Equipment Monitoring: Using Relative Important Indices (Rii) Analysis.

Stjerne, I., Geraldi, J., & Wenzel, M. (2024). Strategic practice drift: How open strategy infiltrates the strategy process. Journal of Management Studies, 61(3), 820-856.‏

Thneibat, H., Al-Mufleh, M., Abdelaziz, G., Alrawashdeh, K., & Al-Alqahtani, M. A. D. A. (2023). The impact of supply chain integration on strategic performance: The mediating role of strategic vigilance. Uncertain Supply Chain Management, 11(1), 325-330.‏

Voronov, M., Glynn, M. A., & Weber, K. (2022). Under the radar: institutional drift and non‐strategic institutional change. Journal of Management Studies, 59(3), 819-842.‏

Zafirova, T. (2014). Strategic drift and strategic crisis management of the organization. China-USA Business Review, 486.




DOI: https://doi.org/10.24294/jipd10719

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Fatimah Alqahtani, Fatimah Mohamed Mahdy

License URL: https://creativecommons.org/licenses/by/4.0/

This site is licensed under a Creative Commons Attribution 4.0 International License.