An Analysis of Chinese Traditional Culture in the Video of “Li Ziqi” under the the Perspective of Cross-cultural Communication

Linghe Huang

Article ID: 8580
Vol 7, Issue 8, 2024

VIEWS - 186 (Abstract) 159 (PDF)

Abstract


The proliferation of short video platforms in recent times has ushered in a proliferation of self-media accounts, with Li Ziqi’s channel standing out prominently. Her series depicting idyllic rural life in China swiftly garnered international acclaim on global video platforms, earning high accolades from esteemed institutions such as CCTV for the superior quality of her content. By harnessing the immediacy of video, Li Ziqi pioneers a novel avenue for audiences worldwide to immerse themselves in Chinese traditional culture. This paper delves into three salient facets of this cultural heritage as embodied in her productions: traditional attire, craftsmanship, and culinary arts. Subsequently, the paper combs out insights and lessons her approach offers for practitioners and scholars in the realm of cross-cultural communication, underscoring the potential of visual storytelling in transcending cultural boundaries.

Keywords


Cross-cultural Communication; Traditional Chinese Culture; Social Media; Li Ziqi

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References


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DOI: https://doi.org/10.18686/ijmss.v7i8.8580

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