English Translation Analysis of Live Commerce Discourse Based on Applied Translation Theory

Abstract

With the continuous development and progress of Internet technology and economy, the economic and cultural exchanges between countries in the world are becoming closer and closer. Cross-border electronic commerce as an emerging industry is gradually developing, and translation plays a crucial role in this field. In the Internet era, more new forms of economy appear in people’s lives. As a new marketing model, live commerce can enable consumers to see commodities in front of the mobile phone screen, which greatly promotes the development of e-commerce economy. In this context, this paper collects relevant material, summarizes the basic characteristics of live commerce discourse, and analyzes the English translation skills combined with domestic applied translation theories. It can provide a reference for translators and scholars.