Research on Communication Strategy of Brand Image of Digital Intelligence-Enabled Cultural Tourism

Qin Zeng

Article ID: 5021
Vol 7, Issue 3, 2024

VIEWS - 99 (Abstract) 196 (PDF)

Abstract


With the rapid development of informationization and intelligence, digital intelligence has become an important driving force to
promote the development of tourism industry. By analyzing the characteristics of the tourism market in the era of digitalization, the characteristics of cultural and tourism brand image communication and the problems that need to be paid attention to, we also put forward the strategies of integrating online and offline resources, creating immersive experience, digital virtual image, and adopting data analytics to enhance
the competitiveness of cultural and tourism brands. It aims to provide theoretical and practical guidance for the digital transformation of cultural tourism brands.

Keywords


Cultural Tourism Brand; Digital Intelligence; Brand Communication; Digital Marketing

Full Text:

PDF


References


1. [1] Huawei. AR Insights and Application Practice White Paper [EB/OL] (2022-07-21)[2023-07-15]https://www.xdyanbao.com/

2. doc/021ka41q25?bd_vid=9028306674236671899

3. [2] Huapu Yongdao 2023 Metaverse Outlook [EB/OL] (2022-12-10) [2023-07-15] http://www.100ec.cn/detail--6630163.html

4. [3] Luo Pei, Wei Dong, Xu Peng. Reflections on the Development of Digital Culture and Tourism [J]. Data, 2021, (Z1): 54-59.

5. [4] Yan Xinjie. Urban Brand Image Communication Strategies Driven by Big Data [J]. Zhengzhou Normal Education, 2023, 12 (01):

6. 89-92.

7. [5] Zhang Rongjun, Chen Tao, Ruan Min. Analysis of Domestic Precision Marketing Research Hotspots Based on Co word Analysis [J].

8. Development of China, 2021, 21 (3): 58-65.

9. [6] Thoughts and suggestions on digital empowerment of cultural and tourism integration, innovation and development, and promotion

10. of consumption upgrading by Zhu Jiawei; Sun Wenwen; Zhao Zihan; Zhang Huiting; Wang Yansu- Development of China -2023-04-25.

11. [7] Fang Yuan, Zhang Jie. Development and Innovation Strategies of Immersive Cultural Tourism from a Creative Experience Perspective [J]. Art Management (Chinese and English). 2023, (01): 102-108.




DOI: https://doi.org/10.18686/ijmss.v7i3.5021

Refbacks

  • There are currently no refbacks.




Creative Commons License

This site is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.