Strategic Research on International Communication of Chi_x005fnese Traditional Sports Culture under the Background of “the Belt and Road”

Abstract

With the extensive promotion of the “Belt and Road” initiative, the cooperation between China and countries along the route in
the fields of economy, politics, and culture has been deepening. In terms of cultural exchange, traditional ethnic sports culture serves as an
important carrier to promote mutual understanding and cultural exchange, and has unique value in enhancing the international influence of
Chinese culture and shaping the national image. However, in the actual process of international communication, our traditional ethnic sports
culture still faces a series of challenges, including insufficient understanding of it abroad, lack of effective international promotion strategies,
incomplete construction of international cooperation platforms, and weak international influence. This study aims to explore the dissemina_x005ftion strategies of traditional ethnic sports culture in China in the context of the “Belt and Road” initiative, in order to provide reference for its
international communication and promotion. Through research methods such as literature review and expert interviews, this study analyzes
the challenges and opportunities faced by the international communication of traditional ethnic sports culture in China, and based on this,
proposes specific strategies.