The Application of “Celebrity Effect” in Youth Ideological and Political Education

Mingzhen Li

Article ID: 4026
Vol 6, Issue 6, 2023

VIEWS - 65 (Abstract) 105 (PDF)

Abstract


In the era of networking, where traffic is king and entertainment is supreme, a group of so-called “celebrities” have been created to
control social topics. A group of people who control social topics, the so-called “celebrities”, have been born. The so-called “celebrities” are
slowly influencing the every move of the “network aboriginal” youth. General Secretary Xi Jinping once pointed out in the national ideolog_x005fical and political conference that ideological and political education should be transformed in their place according to the events, advanced
according to the times, and new according to the situation. In order to cope with this change, ideological and political educators should follow the principles of General Secretary Xi Jinping’s conference and carry out his concept of the conference, effectively utilize the “celebrity
effect”, and take the initiative in the context of the era of pan-entertainment. Fully grasp the “celebrity effect” for ideological and political
education, to better carry out the ideological and political education of young people, to improve the effectiveness of ideological and political
education.

Keywords


Celebrity Effect; Ideological and Political Education; Youth

Full Text:

PDF


References


1. [1] Shi JL. On the ideological and political education work of young people facing China in the network era[J]. Journal of Shaanxi

2. Normal University (Philosophy and Social Science Edition),2009,38(S1):186-190.

3. [2] Wang YP. Anatomy of the phenomenon of “Internet celebrities”[J]. Contemporary Youth Research,2007(12):34-37.

4. [3] Sun LF. Peer Groups and Ideological and Political Education of Contemporary Youth[J]. Harbin College Journal,2007(09):137-140.

5. [4] Yue CL. Research on self-education in the ideological and political education of young people[D]. Northeast Normal University,

6. 2006.

7. [5] Guo B. Analysis on the Reverse Psychology of Adolescents in Ideological and Political Education[J]. Research on Ideological and

8. Political Education, 2004(04):65-66.

9. [6] Liu SL. Ideological Characteristics and Educational Methods of Contemporary Youth[J]. Journal of China University of Mining and

10. Technology (Social Science Edition), 2002(04): 19-23+41.

11. [7] Zhang T. The application of role model demonstration method in the process of ideological and political education[J]. Journal of

12. Higher Correspondence Instruction (Philosophy and Social Science Edition),2009,22(07):36-37+54.

13. [8] Mo QY, Yan LJ. Exploration of “Celebrity Effect” and National Reading Promotion[J]. Library Construction,2018(07):13-17.

14. [9] Zhao X. Analyzing the Principle and Mode of Celebrity Microblogging Influencing Public Opinion[J]. Modern Audiovis_x005fual,2011(08):64-66.

15. [10] Dai LJ. Research on Microblogging Celebrity Strategy[D]. Jinan University, 2011.




DOI: https://doi.org/10.18686/ijmss.v6i6.4026

Refbacks

  • There are currently no refbacks.




Creative Commons License

This site is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.