Research on Influencing Factors of Sichuan University Students’ Satisfaction with Red Movies

Abstract

The red spirit and ideal naturally carried by red movies are actually conveyed to consumers through the behavior of watching mov_x005fies. Starting from the audio-visual effect, the strong social effect is triggered by sound and painting. Only by recognizing and understanding
how consumers’ perceived value, satisfaction and behavioral intention are defined, what dimensions they include, what relationship they
have, and what mechanism they influence consumers, can we better interpret the consumption behavior of red movies. Based on the perspective of Sichuan college students’ satisfaction with red movies, this paper sets out from establishing the correct political direction of contemporary college students and revisiting the history of their ancestors. After sorting out the research on the influencing factors of satisfaction by
scholars, this paper selects three aspects: perceived value, perceived usefulness and platform dimension to study the influencing factors of
Sichuan college students’ satisfaction with red movies. While innovating the form of party history education for college students, it also provides a new perspective to supplement the research on the influencing factors of satisfaction in today’s film and television market.