Research on E-Commerce Communication Model of Rural Youth

Xiaomeng Liu

Article ID: 3671
Vol 6, Issue 5, 2023

VIEWS - 1812 (Abstract)

Abstract


Through the research on the communication mode of rural youth e-commerce, the paper puts forward that there are some advantages and many problems in the e-commerce engaged in.


Keywords


Communication Mode; Narrow Broadcast; Brand Innovation

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References

  1. Chang CF, Li YQ, Guan SJ, et al. Mass Communication —— Impact Research Paradigm, China Social Sciences Press, 2000.
  2. McLuhan, Understanding the Media, Commercial Press, 2000.
  3. Michael Singletary, Mass communication research: Modern methods and applications, Huaxia publishing house, 2002.


DOI: https://doi.org/10.24294/ijmss.v6i5.3671

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