Art design interventions as a catalyst for sustainable development and infrastructure enhancement in intangible cultural heritage

Aimin Xia, Tanasorn Girum

Article ID: 8790
Vol 8, Issue 11, 2024

VIEWS - 28 (Abstract) 195 (PDF)

Abstract


This study explores the transformative role of art design interventions in the sustainable development and infrastructure enhancement of intangible cultural heritage, with a particular focus on honored brands. The research develops a framework that positions aesthetic and interactive art design interventions as pivotal components in revitalizing these brands. Aesthetic interventions translate the brand’s core philosophy, spirit, and values into compelling visual symbols, harmonizing cultural heritage with modern image design to elevate brand reputation and consumer preference. Interactive interventions enhance user experience, particularly among younger demographics, by integrating technological and entertainment-based engagement, thereby strengthening consumer loyalty and brand influence. The study further investigates how these art design interventions serve as catalysts for broader social development, contributing to the modern relevance and societal impact of time-honored brands. Additionally, it examines the impact of these interventions on sustainable development, societal support, and policy alignment. By weaving together these elements, the research underscores the critical importance of aligning brand strategies with societal goals, fostering environments where brands actively contribute to social welfare and sustainable growth. The findings offer valuable theoretical insights and practical strategies for the sustainable development of time-honored brands, providing clear directions for future research and practice.


Keywords


sustainable development; intangible cultural heritage; art design intervention; brand value enhancement; infrastructure enhancement; social development

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DOI: https://doi.org/10.24294/jipd.v8i11.8790

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