Evaluate tourism destinations in Vietnam: A case study of Ba Na tourist area, Da Nang city

Tuong Thanh Nguyen

Article ID: 7972
Vol 8, Issue 13, 2024

VIEWS - 31 (Abstract) 19 (PDF)

Abstract


Evaluating tourist destinations is extremely important as it is the basis for helping local authorities and the leadership of tourist destinations implement reasonable solutions to strengthen the state management of tourism, encourage investment and upgrade service quality at destinations, better exploit the tourist market, position the tourist destination brand in the international tourism market, increase the length of stay, and increase tourist spending when coming to the tourist destination. The current state of investment and development of tourist destinations means that tourist areas across the country need to be evaluated and classified to have a basis for encouraging investment and strengthening effective management, upgrading service quality at destinations, and gradually positioning the Vietnamese tourism destination brand in the international tourism market. This study evaluates the Ba Na tourist area (Da Nang city, Vietnam) based on the “Set of criteria for evaluating tourist destinations” issued by the Ministry of Culture, Sports and Tourism of Vietnam (2016). issued under Decision No. 4640/QĐ-BVHTTDL on 28 December 2016. Evaluation results show that criteria for tourism resources, landscape, facilities, participation of local communities, and the management of the tourist area are evaluated very well. On the contrary, services for entertainment, shopping, entertainment, and prices of services in the tourist area are limited problems in the Ba Na tourist area.


Keywords


evaluate destination; tourist destinations; Ba Na tourist area; Da Nang city; set of criteria for evaluating tourist destinations

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References


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DOI: https://doi.org/10.24294/jipd7972

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