Background: Dajia Insurance Group, a limited liability company, recognizes the need for digital transformation to remain relevant and competitive in the changing insurance industry. To be competitive and relevant, businesses including insurance organizations are adopting digital due to rapid technological developments and changing consumer preferences but Dajia Insurance has unique challenges in the insurance industry and its operations. Purpose: The analysis begins with the key challenges Dajia Insurance faced during its digital transformation journey, including outdated legacy systems and processes, cultural resistance, and talent acquisition. These challenges reveal severe corporate constraints does not embrace digital technologies well. Dajia Insurance’s approach to digitization is constrained by external factors including regulatory compliance and market realities. Achieving digital success requires a complex combination of technology, people and processes. This brief focuses on the consumer perspective and outlines ways to increase digital connectivity, streamline operations and personalize the provision of insurance. Method: The data was collected from the 200 different senior executives, employees across departments, customers, and external partners within Dajia Insurance Group Limited Liability Company (Dajia Insurance) ensuring a representative sample that captures the diversity of the city’s workforce through smart PLS software was used to analyze the data. Findings: This study highlights the importance of collaboration and knowledge sharing within firms and throughout the technological ecosystem. Dajia insurance can benefit from strategic partnerships with educational institutions and industry bodies, acquire new knowledge and stay abreast of industry trends and developments. Originality/implications: This summary presents the digital transformation process with the unique challenges and capabilities of Dajia Insurance Group’s limited liability company. Dajia Insurance aims to be at the forefront of digital insurance by implementing digital initiatives, overcoming barriers and developing an innovative culture.

digital success; technological infrastructure; external collaboration; market competition; digital skills and training

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