Impact of investors on the development of health and hospitality tourism in Kosovo

Kushtrim Dreshaj, Fatmire Shala Dreshaj, Sali Krasniqi

Article ID: 5142
Vol 8, Issue 15, 2024

VIEWS - 33 (Abstract) 12 (PDF)

Abstract


This study aimed to evaluate the impact of investors on the development of health and hospitality tourism in Kosovo. The study involved 50 investors from various hotel and healthcare companies. The guerrilla method was used for the methodology of this study. In this study, a semi-standardized instrument was used which measures the impact of investors in the development of health and hospitality tourism. The findings of this study have shown that there is a significant correlation between the investments made by investors and the development of health and hospitality tourism in Kosovo. Also, from the findings of the study, we understand that the male gender achieves a higher average of investments than the female gender in health and hotel tourism in Kosovo than the female gender. Finally, the findings of this study and the practical significance of these findings are discussed and recommendations are given regarding the findings of the study.


Keywords


investment; impact, managers; health tourism; hotel tourism

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DOI: https://doi.org/10.24294/jipd5142

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