This article aims to analyze the form of promotion and its policies in increasing tourists in Indonesia. Ecotourism is one of the nation’s vital sectors that can improve the economy, preserve nature and introduce local culture. Sadly, today, ecotourism has yet to be discovered by the public, which cumulatively causes much damage. Therefore, The Ministry of Tourism and Creative Economy is tasked with educating the public in order to create a collaborative synergy. This article uses qualitative research with a phenomenological approach. The primary data sources in this study are Twitter netizens’ tweets and The Ministry of Tourism and Creative Economy ‘s social media accounts. At the same time, the secondary data used in this study are articles, books, and reportage. Then the data will be analyzed through several procedures, namely, 1) data matrix, 2) data reduction, 3) coding, and 4) conclusion drawing. The results showed that the messages conveyed by The Ministry of Tourism and Creative Economy regarding ecotourism were good, and the intensity was relatively high. Public conversations about ecotourism have also been substantive in accordance with ideal ecotourism. Unfortunately, the intensity of The Ministry of Tourism and Creative Economy ‘s message is not accompanied by the intensity of ecotourism conversations in the community. However, the Ministry of Tourism and Creative Economy has issued a communication policy in promoting ecotourism in Indonesia. This aims to benefit the wider community, such as community productivity, economic improvement, and the introduction of local culture to the international community.

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