Scope extension of the metaverse tourism concept: Proposing a research agenda

Giovana Goretti Feijó Almeida, Paulo Almeida, Lucília Cardoso

Article ID: 3483
Vol 8, Issue 4, 2024

VIEWS - 1125 (Abstract) 139 (PDF)

Abstract


Given the growing significance of the metaverse in research, it is crucial to understand its scope, relevance in the tourism industry, and the human-computer interaction it involves. The emerging field of metaverse tourism has a noticeable research gap, limiting a comprehensive understanding of the concept. This article addresses this gap by conducting a hybrid systematic review, including a variable-oriented literature review, to assess the extent and scope of metaverse tourism. A scrutiny on Scopus identified a reduced number of relevant documents. The analysis exposes theoretical and empirical gaps, along with promising opportunities in the metaverse and tourism intersection. These insights contribute to shaping a contemporary research agenda, emphasizing metaverse tourism. While this study offers an overview of current research in metaverse tourism, it is essential to recognize that this field is still in its early stages, marked by the convergence of technology and transformations in tourism. This exploration underscores the challenges and opportunities arising from the evolving narrative of metaverse tourism.


Keywords


metaverse tourism; virtual tourism; phygital tourism; metaverse destinations; management; emerging technology; technological advances; systematic review

Full Text:

PDF


References


Allam, Z., Sharifi, A., Bibri, S. E., Jones, D. S., & Krogstie, J. (2022). The Metaverse as a Virtual Form of Smart Cities: Opportunities and Challenges for Environmental, Economic, and Social Sustainability in Urban Futures. Smart Cities, 5(3), 771–801. https://doi.org/10.3390/smartcities5030040

Almeida, G.G.F. & Almeida, P. (2023). Metaverse tourism or metatourism: possibility or marketing strategy? FMOS 2023, Switzerland.

Almeida, G.G.F. (2023). Metaverse(s) and regional development: Exploring immersive territories. Santa Cruz do Sul: The Help Editora.

Bardin, L. (1977). Content analysis (Portuguese). Edições 70.

Baroroh, D.K., Santoso, H.B., Anggrahini, D. (2023). Metaverse Tourism: Elements and Consequences on Tourism Experience Journey. Journal of Smart Tourism, 3(1), 23–34.

Bibri, S. E. & Allam, Z. (2022). The Metaverse as a virtual form of data-driven smart cities: the ethics of the hyper-connectivity, datafication, algorithmization, and platformization of urban society. Comput. Urban Sci., 2(1), 1–22.

Buhalis, D., & Karatay, N. (2022). Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse. Information and Communication Technologies in Tourism 2022, 16–27. https://doi.org/10.1007/978-3-030-94751-4_2

Buhalis, D., Leung, D., & Lin, M. (2023). Metaverse as a disruptive technology revolutionising tourism management and marketing. Tourism Management, 97, 104724. https://doi.org/10.1016/j.tourman.2023.104724

Buhalis, D., Lin, M. S., & Leung, D. (2023a). Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701–716. https://doi.org/10.1108/ijchm-05-2022-0631

Buhalis, D., O’Connor, P., & Leung, R. (2023b). Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations. International Journal of Contemporary Hospitality Management, 35(1), 369–393. https://doi.org/10.1108/ijchm-04-2022-0497

Campos, F., Lima Santos, L., Gomes, C., & Cardoso, L. (2022). Management Accounting Practices in the Hospitality Industry: A Systematic Review and Critical Approach. Tourism and Hospitality, 3(1), 243–264. https://doi.org/10.3390/tourhosp3010017

Cardoso, L. A. et al. (2020b). Topic prominence of tourism and hospitality scientific research. Advances in Hospitality and Tourism Research, 9(1), 179-204. https://doi.org/10.30519/ahtr.773377

Cardoso, L., Araújo, A. F., Lima Santos, L., Schegg, R., Breda, Z., & Costa, C. (2021). Country Performance Analysis of Swiss Tourism, Leisure and Hospitality Management Research. Sustainability, 13(4), 2378. https://doi.org/10.3390/su13042378

Cardoso, L., Chen, M.-M., Araújo, A., de Almeida, G. G. F., Dias, F., & Moutinho, L. (2022). Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics. Behavioral Sciences, 12(2), 55. https://doi.org/10.3390/bs12020055

Cardoso, L., Silva, R., Almeida, G. G. F. de, & Lima Santos, L. (2020a). A Bibliometric Model to Analyze Country Research Performance: SciVal Topic Prominence Approach in Tourism, Leisure and Hospitality. Sustainability, 12(23), 9897. https://doi.org/10.3390/su12239897

Crespo-Pereira, V., Sánchez-Amboage, E., & Membiela-Pollán, M. (2023). Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication. El Profesional de La Información. https://doi.org/10.3145/epi.2023.ene.02

Damar, M. (2021). Metaverse shape of your life for future: A bibliometric snapshot. Journal of Metaverse, 1(1), 1-8.

de Almeida, G. G. F. (2023). Cities and Territorial Brand in The Metaverse: The Metaverse SEOUL Case. Sustainability, 15(13), 10116. https://doi.org/10.3390/su151310116

Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., et al. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542

Fan, Z., Chen, C., & Huang, H. (2022). Immersive cultural heritage digital documentation and information service for historical figure metaverse: a case of Zhu Xi, Song Dynasty, China. Heritage Science, 10(1). https://doi.org/10.1186/s40494-022-00749-8

Filimonau, V., Ashton, M., & Stankov, U. (2022). Virtual spaces as the future of consumption in tourism, hospitality and events. Journal of Tourism Futures. https://doi.org/10.1108/jtf-07-2022-0174

Go, H., & Kang, M. (2022). Metaverse tourism for sustainable tourism development: Tourism Agenda 2030. Tourism Review, 78(2), 381–394. https://doi.org/10.1108/tr-02-2022-0102

Gretzel, U. (n.d.). (2018). Tourism and Social Media. The SAGE Handbook of Tourism Management, 415–430. https://doi.org/10.4135/9781526461490.n28

Gursoy, D., Malodia, S., & Dhir, A. (2022). The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 31(5), 527–534. https://doi.org/10.1080/19368623.2022.2072504

Kim, J.G. (2021). A study on metaverse culture contents matching platform. Int. J. Adv. Culture Technol., 9(3), 232–237.

Koo, C., Kwon, J., Chung, N., & Kim, J. (2022). Metaverse tourism: conceptual framework and research propositions. Current Issues in Tourism, 26(20), 3268–3274. https://doi.org/10.1080/13683500.2022.2122781

Lee, U.-K. (2022). Tourism Using Virtual Reality: Media Richness and Information System Successes. Sustainability, 14(7), 3975. https://doi.org/10.3390/su14073975

Monaco, S., & Sacchi, G. (2023). Travelling the Metaverse: Potential Benefits and Main Challenges for Tourism Sectors and Research Applications. Sustainability, 15(4), 3348. https://doi.org/10.3390/su15043348

Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486–497. https://doi.org/10.3390/encyclopedia2010031

Netto, L. C. P. e, & Menengola, E. (2021). European Green Deal, digitalização da economia e blockchain: o caminho para a sustentabilidade? International Journal of Digital Law, 2(2), 11–32. https://doi.org/10.47975/ijdl.netto.v.2.n.2

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know? International Business Review, 29(4), 101717. https://doi.org/10.1016/j.ibusrev.2020.101717

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4). Portico. https://doi.org/10.1111/ijcs.12695

Pérez Sempere, S., & Sajardo Moreno, A. (2021). La tecnología Blockchain en la construcción de espacios económicos de impacto social positivo. REVESCO. Revista de Estudios Cooperativos, 138, e73867. https://doi.org/10.5209/reve.73867

Samala, A. D., Usmeldi, Taali, Ambiyar, Bojic, L., Indarta, Y., Tsoy, D., Denden, M., Tas, N., & Dewi, I. P. (2023). Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA. International Journal of Emerging Technologies in Learning (IJET), 18(05), 231–252. https://doi.org/10.3991/ijet.v18i05.35501

Tsai, S. (2022). Investigating metaverse marketing for travel and tourism. Journal of Vacation Marketing, 135676672211457. https://doi.org/10.1177/13567667221145715

Um, T., Kim, H., Kim, H., Lee, J., Koo, C., & Chung, N. (2022). Travel Incheon as a Metaverse: Smart Tourism Cities Development Case in Korea. Information and Communication Technologies in Tourism 2022, 226–231. https://doi.org/10.1007/978-3-030-94751-4_20

Volchek, K., & Brysch, A. (2023). Metaverse and Tourism: From a New Niche to a Transformation. Springer Proceedings in Business and Economics, 300–311. https://doi.org/10.1007/978-3-031-25752-0_32

Wei, D. (2022). Gemiverse: The blockchain-based professional certification and tourism platform with its own ecosystem in the metaverse. International Journal of Geoheritage and Parks, 10(2), 322–336. https://doi.org/10.1016/j.ijgeop.2022.05.004

Wei, W. (2023). A buzzword, a phase or the next chapter for the Internet? The status and possibilities of the metaverse for tourism. Journal of Hospitality and Tourism Insights, 7(1), 602-625. https://doi.org/10.1108/JHTI-11-2022-0568

Whittaker, J. (1989). Creativity and Conformity in Science: Titles, Keywords and Co-word Analysis. Social Studies of Science, 19(3), 473–496. https://doi.org/10.1177/030631289019003004

Yang, F. X., & Wang, Y. (2023). Rethinking Metaverse Tourism: A Taxonomy and an Agenda for Future Research. Journal of Hospitality & Tourism Research, 109634802311635. https://doi.org/10.1177/10963480231163509

Yin, R. (2016). Qualitative Research from Start to Finish. The Guilford Press.

Zaman, U., Koo, I., Abbasi, S., Raza, S. H., & Qureshi, M. G. (2022). Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out. Sustainability, 14(11), 6441. https://doi.org/10.3390/su14116441

Zhang, X., Yang, D., Yow, C. H., Huang, L., Wu, X., Huang, X., Guo, J., Zhou, S., & Cai, Y. (2022). Metaverse for Cultural Heritages. Electronics, 11(22), 3730. https://doi.org/10.3390/electronics11223730

Zupic, I., & Čater, T. (2014). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629




DOI: https://doi.org/10.24294/jipd.v8i4.3483

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Giovana Goretti Feijó Almeida, Paulo Almeida, Lucília Cardoso

License URL: https://creativecommons.org/licenses/by/4.0/

This site is licensed under a Creative Commons Attribution 4.0 International License.