Perceived expectations and experience of recreation service quality delivery from the recreation hub users in Gauteng Province, South Africa

S. S. Khanyile, M. E. M. Young, M. J. Malema, L. Leach

Article ID: 10291
Vol 9, Issue 3, 2025

VIEWS - 16 (Abstract)

Abstract


Public recreation hubs play an important role in enhancing physical activities, social contacts, and the health status of a community. The quality of the experience in such a setting influences user satisfaction and dedication; however, there are limited studies that can adapt well-advanced conceptual frameworks to capture unique characteristics of the public recreation feature. This study investigates user expectations and perceptions of service quality within public recreation hubs in Gauteng Province, South Africa. Data collection was obtained through a cross-section of 385 respondents using a SERVQUAL instrument from 22 recreational hubs. Various statistical analyses were performed, of which the EFA produced a nine-factor solution and not the customary five SERVQUAL dimensions. Important findings include the emergence of an intersection of the constructs of empathy and assurance, thereby suggesting that the dimensions are perceived as connected in the context of relational services. In addition, program quality and community engagement came out as two other important dimensions, representing the expectation for pluralism in provision, or inclusiveness and participation. Demographic differences were significant, gender differences existed in the perception of tangibles and reliability. It provides useful recommendations for managers of recreational hubs and policymakers. It could improve tangible factors with standard maintenance activities, improved infrastructure, and coordinated operational routines that improve its reliability. Targeted training among the staff for empathy and reassurance, and programming targeted to meet demographic needs, can be helpful in serving the various needs. Community building strategies, such as participatory planning and outreach programs, help make the people who feel included in them and loyal to facilities stay. It will not only help in offering better service delivery but also ensure that facilities within such public recreation hubs last long. This work contributes to service quality theory because it applies the SERVQUAL framework in a community-based recreational environment and shows its practical benefit in service delivery improvement of public services. Further work should adopt longitudinal methods and multi-regional analyses in the development and refinement of such findings to enhance generalisability across settings. Results have important implications for the development of user-focused, sustainable public recreation services compatible with changing community needs.


Keywords


recreation programmes; service quality; perception; delivery recreation hubs

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