Luxury sustainable design for Gen Z

Zihan Wang, Jiali Liu, Yiping Qiu, Huiting Lin, Yijing Xin

Article ID: 7377
Vol 7, Issue 6, 2024


Abstract


The rise of Gen Z consumers has hit the luxury industry, placing new demands on sustainable design for luxury goods. This paper will discuss the rise and popularity of the concept of sustainable design in the consumer group of Generation Z. Through the analysis of the necessity of developing sustainable design in the luxury industry and the change of consumption concept of Generation Z consumers, it will propose new ways for the sustainable development of the luxury fashion industry for Generation Z consumers.

Keywords


Luxury; Sustainable; Generation Z; Fashion

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DOI: https://doi.org/10.18686/ijmss.v7i6.7377

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