Analysis of English translation skills of Chinese mobile phone advertisement from the perspective of the skopos theory

Hui Liu, Jiyuan Zhang

Article ID: 7306
Vol 7, Issue 6, 2024

VIEWS - 235 (Abstract) 199 (PDF)

Abstract


As a special style, advertisement has an essential role in the promotion and sales of goods. In recent years, some Chinese electronic enterprises such as Huawei, OPPO, Xiaomi, Honor and other successful companies have made brilliant achievements in their internationalization. As a result, studying the above brands of mobile phone advertisement translation will bring timeliness and representativeness. Under the guidance of the skopos theory, this paper selects some typical advertisement of Chinese mobile phone companies such as Huawei, VIVO, OPPO, Xiaomi and other mobile phone companies for analysis. Similarly, it also summarizes the basic characteristics of mobile phone advertising writing. Besides, it generalizes the English translation skills of mobile phone advertisement. It can provide reference for those who study this field.

Keywords


advertising translation; the skopos theory; advertising style; advertising English

Full Text:

PDF


References


1. [1] Reiss K. et al. Towards a general theory of translational action: Skopos theory explained[M]. Routledge, 2014.

2. [2] Nord Christiane. Translating as A Purposeful Activity：Functionalist Approaches Explained [M]．Shanghai：Shanghai Foreign Language Education Press, 2001.

3. [3] Vermeer H. J. A Skopos theory of translation [M]. Heidelberg: Textcon Text Verlag, 1996.

4. [4] Zhou H. On C-E Translation of Chinese Picture Books on COVID-19 for Children from the Perspective of Skopos Theory—Taking Agan Will Win as An Example[J]. Journal of Educational Research and Policies,2022,4(12):

5. [5] Shao W J. On the Translation of the Chinese Traditional Music Terms Guided by Skopos Theory[J]. International Journal of Linguistics, Literature and Translation,2023,6(11):58-67.




DOI: https://doi.org/10.18686/ijmss.v7i6.7306

Refbacks

  • There are currently no refbacks.




Creative Commons License

This site is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.