A Multi-modal Discourse Analysis of the Movie Poster Under the Light

Pan Gao

Article ID: 7298
Vol 7, Issue 6, 2024

VIEWS - 1034 (Abstract)

Abstract


This study selects the all-cast poster of the movie Under the light as the research object. From the perspective of multi-modal discourse analysis, it explores the functions of text, color, composition, and costumes in shaping characters and constructing the overall meaning of the poster. The study finds that the all-cast poster, through metaphorical text, color contrast, narrative structure, composition design, and costume imagery, exhibits a mysterious visual style.

Keywords


Under the light, poster, multi-modal discourse analysis

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References

[1] Li Xinjie & Hou Yaxuan. (2023). The Ambiguity of ‘Colorful Ribbons Flying in the Sky: The Visual Style and Genre Innovation of Under the Light. Art Garden (06), 17-22.

[2] Chang Song. (2023). Under the Light: Zhang Yimou’s ‘New Realism’ Aesthetics. Film Literature (24), 123-125.

[3] Li Zhenlin. (2023). Under the Light: Not Him, It’s Him and the ‘Chocolate Effect’. Contemporary Film (11), 30-34.



DOI: https://doi.org/10.18686/ijmss.v7i6.7298

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