Study on the Career Choice Behavior of Contemporary College Students from the Perspective of Interest Differentiation

Abstract

In the context of a new era and a changing social environment, supported and propelled by advanced technology, numerous new
fields and forms have emerged, leading to an increasingly diverse range of employment opportunities and choices for contemporary college
students. Simultaneously, the enrichment of talent development programs in higher education and the continuous innovation of teaching
models have contributed to the diversification of students’ career choices. Regardless of the complexity of students’ employment behaviors,
a fundamental aspiration is driven by the maximization of interest. Here, interests encompass various aspects, including the maximization of
material benefits, the embodiment of personal values, the realization of spiritual pursuits, and the continuous broadening of career prospects.
This paper aims to explore the career choices of contemporary college students based on the perspective of interest differentiation.