China Chic Brand Website Design and Advertising Communication Skills Based on Computer Technology

Abstract

In recent years, Chinese brands are rising day by day, and national tide is a fashion communication phenomenon and a hot spot of
cultural and creative development. From the revival of the old brand that we are familiar with to the emerging national brand of network red,
it has led to the change of Chinese people’s consumption concept, and gradually developed into a trend, and even become the current hot
consumption concept. A large number of emerging national brands, based on the discovery and creation of traditional Chinese culture, the
spread of computer network media, fashion consumption culture and national tide, jointly build a new communication context for the promotion of national culture, and national culture should realize modern knowledge transformation and modern expression based on this context
in order to achieve better communication effects. And obtain social and economic benefits through cultural reproduction. To create products
with Chinese characteristics and aesthetic features, and gradually began to form their own style, the national tide has become a trend not to be
underestimated.