Research on Craft Aesthetics of Mooncake Packaging under the Concept of Nature
Article ID: 4032
Vol 6, Issue 6, 2023
Vol 6, Issue 6, 2023
VIEWS - 67 (Abstract) 55 (PDF)
Abstract
As the main symbol of the traditional Mid-Autumn Festival culture of the Chinese nation, the moon cake and its packaging are
gradually assimilated by “modern civilization”, and gradually deviate from the traditional craft aesthetic thought and go to the extreme of
excessive packaging. Therefore, this paper takes the most familiar mooncake packaging as the research object, first from the positive aspects
to explore the mooncake packaging elements reflected in the beauty of the process; Secondly, it analyzes the current situation of mooncake
packaging in the market and discusses the relationship between packaging and product itself under the traditional Chinese concept of crea_x005ftion. Finally, a reasonable concept of creation is advocated to promote the benign development of the packaging design of mooncakes and
even the entire consumer market.
gradually assimilated by “modern civilization”, and gradually deviate from the traditional craft aesthetic thought and go to the extreme of
excessive packaging. Therefore, this paper takes the most familiar mooncake packaging as the research object, first from the positive aspects
to explore the mooncake packaging elements reflected in the beauty of the process; Secondly, it analyzes the current situation of mooncake
packaging in the market and discusses the relationship between packaging and product itself under the traditional Chinese concept of crea_x005ftion. Finally, a reasonable concept of creation is advocated to promote the benign development of the packaging design of mooncakes and
even the entire consumer market.
Keywords
Mooncake Packaging; Excessive Packaging; Craft Aesthetics
Full Text:
PDFReferences
1. [1] “The Analects of Confucius · Yongye,” in Yang Bojun: The Analects of Confucius, Beijing: Zhonghua Book Company, 1980.61.
2. [2] Kong X, Zhang L, Li LH. Green packaging satisfaction analysis supported by complex network with big data [J]. Packaging Engi_x005fneering, 2019, 42(8): 218-226. (in Chinese).
3. [3] Liu WD. Compilation and Interpretation of Honglie in Huai Nan, Anhui University Press, Yunnan University Press, 1998.433.
DOI: https://doi.org/10.18686/ijmss.v6i6.4032
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