Research on Digital Literacy Survey and Promotion strategies of Rural E-commerce under the Perspective of Digital Economy——Taking Yiwu as an Example
Vol 6, Issue 6, 2023
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Abstract
is accelerated; in this context, it has given rise to the rise of e-commerce operated by rural residents, and as a digital depression, digital liter_x005facy has become one of the most important influences on rural e-commerce practitioners’ future survival and development. Through literature
survey, expert survey method and other methods, the indicators of their digital literacy evaluation were designed. And the questionnaire on
digital literacy level is prepared according to the derived indicators, and the survey data of 436 rural e-commerce practitioners in Yiwu are
statistically analyzed; finally, the path of enhancement is given.
Keywords
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PDFReferences
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DOI: https://doi.org/10.18686/ijmss.v6i6.4006
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