The Role of Informatization in the Integrated Development of Cultural and Tourism Industry

Lei Zhang, Weihua Zhu, Ling Feng

Article ID: 3701
Vol 6, Issue 5, 2023

VIEWS - 222 (Abstract) 85 (PDF)

Abstract


This article explores the role of informatization in the integration and development of the cultural and tourism industry, and proposes corresponding analysis and strategies. Firstly, informatization improves the quality and efficiency of cultural and tourism products and services by enhancing the design and production process and personalizing and customizing the services. Secondly, informatization expands the boundaries of cultural and tourism products and markets by utilizing the internet and mobile applications to extend the spatial and temporal boundaries, and leveraging data analysis and intelligent technologies to broaden the scope and scale. Lastly, informatization enhances the management and operational level of the cultural and tourism industry, improving efficiency and decision-making through the use of advanced technologies such as big data and artificial intelligence.


Keywords


Informatization; Cultural and Tourism Industry; Integration and Development; Challenges; Strategies

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References


1. Lin, L. (2023). Research on the Path of High-Quality Development of Xiamen's Digital Cultural Tourism Industry under the New Development Paradigm. Business Economics, 11, 39-42.

2. Wen, W., Liu, Y., & Liu, C. (2023). Research on the Development Path of Resource-based City Cultural Tourism Industry in the New Era: A Case Study of Shenmu City, Shaanxi Province. Architecture and Culture, 10, 63-65.

3. Li, Y., & Pan, Q. (2023). "Party Building + Projects" Promote the Integrated Development of Agriculture, Culture, and Tourism Industry. Contemporary Guangxi, 19, 55.




DOI: https://doi.org/10.24294/ijmss.v6i5.3701

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