Research on IP Operation Strategy of Domestic Single-Player Game Brand Expansion

Chuanjie Lin, Jiehua Zhong

Article ID: 3241
Vol 6, Issue 4, 2023

VIEWS - 408 (Abstract) 87 (PDF)

Abstract


Taking domestic single-player game brands as the research object, this paper discusses the value and strategy of single-player game brands expanding IP operation. It is found that single-player game brands expanding IP operation can improve brand awareness and influence, increase player stickiness and loyalty, and extend product life cycle and market vitality. In order to help single-player game brands expand IP operations, this paper puts forward four suggestions, such as creating core stories, hoping to provide some reference and inspiration for the development of domestic single-player game brands.


Keywords


Domestic Single-Player Games; Brand Expansion; IP Operation

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References


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DOI: https://doi.org/10.24294/ijmss.v6i4.3241

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