Creating Consumer Portraits through Web-Based Visualization Techniques

Xinyue Wen

Article ID: 1169
Vol 2, Issue 1, 2019

VIEWS - 649 (Abstract) 350 (PDF)

Abstract


This paper mainly describes the significance of constructing consumer portraits in enterprise activities, and briefly discuses how to use existing technical means to analyze the data generated by consumers when browsing and purchasing products, so as to dig out the valuable information, and finally use web-based visualization technology to display the process.


Keywords


Consumer Portrait; Web-Based Visualization; Data Analysis

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References


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DOI: https://doi.org/10.24294/csma.v2i1.1169

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