This paper mainly describes the significance of constructing consumer portraits in enterprise activities, and briefly discuses how to use existing technical means to analyze the data generated by consumers when browsing and purchasing products, so as to dig out the valuable information, and finally use web-based visualization technology to display the process.

The design of animation storyboard is not only literary, but also based on simple painting. In the design process, it needs a variety of expression methods, which are arranged and combined. As a creative and expressive script, storyboard can drive the characters to perform more vividly. Animation storyboard can drive the narrative section and enhance the literary effect of animation. In a word, the storyboard of animation can let painters and other staff understand the style and narrative trend of animation in the process of editing and production, which is an indispensable step in the early stage and can effectively shorten the time in the later stage of animation production.