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E-government based on sustainable digitalization: The case of the Chinese social sustainability marketing technologies paradigm


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document E-government based on sustainable digitalization: The case of the Chinese social sustainability marketing technologies paradigm
 
2. Creator Author's name, affiliation, country Natalia Vashkevich; Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Sergey Evgenievich Barykin; Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Aleks Krasnov; Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Anna Alexandrovna Kurochkina; Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Natalia Alekseeva; Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Daria Sergeevna Krasnova; Graduate School of Industrial Economics, Peter the Great St. Petersburg Polytechnic University; Russia
 
2. Creator Author's name, affiliation, country Vadim S. Kankhva; Institute of Economics, Management and Communications in Construction and Real Estate, Moscow State University of Civil Engineering; Russia
 
2. Creator Author's name, affiliation, country Tatiana V. Khovalova; Financial University under the Government of the Russian Federation; Russia
 
2. Creator Author's name, affiliation, country Oleg Mikhov; Department of Logistics and Supply Chain Management, St. Petersburg State University of Economics; Russia
 
2. Creator Author's name, affiliation, country Vasilii Buniak; Financial University under the Government of the Russian Federation (Moscow) St. Petersburg branch; Russia
 
2. Creator Author's name, affiliation, country Madinat Yunuskadievna Dzhamaludinova; Department of State and Municipal Administration, Dagestan State University (DSU); Russia
 
2. Creator Author's name, affiliation, country Natalia Dedyukhina; Department of Accounting and Audit, Emperor Alexander I St. Petersburg State Transport University; Russia
 
2. Creator Author's name, affiliation, country Madad Ali; School of Economics and Management, Qujing Normal University; China
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) e-government; marketing technologies; social sustainability marketing technologies paradigm; older adult e-government acceptance model (OAEAM); behavioural intention to use
 
4. Description Abstract

Amidst China’s burgeoning population and rapid technological strides, this study explores how elderly citizens navigate and embrace electronic governance (e-governance) platforms. Addressing a crucial gap in knowledge, we delve into their limited digital fluency and its impact on e-governance adoption. Our meticulously crafted online survey, distributed via WeChat across significant cities (Beijing, Shanghai, Tianjin, Changsha), yielded 396 responses (384 analyzable). Utilizing Structural Equation Modeling (SEM), we unearthed key influencers of subjective norms, including perceived ease and usefulness, trust, supportive conditions, and past tech exposure. These norms, in turn, positively shape attitudes. Crucially, educational background emerges as a moderator, amplifying the positive link between attitudes and e-governance engagement intent. This underscores the necessity of an inclusive, customized e-governance approach, offering valuable policy insights and advocating for holistic solutions for older adults. Our research yields empirical and theoretical contributions, paving the way for actionable Social Sustainability Marketing Technologies in China, particularly championing digital inclusivity for seniors.
 
5. Publisher Organizing agency, location EnPress Publisher
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2024-02-05
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://systems.enpress-publisher.com/index.php/jipd/article/view/3113
 
10. Identifier Digital Object Identifier (DOI) https://doi.org/10.24294/jipd.v8i3.3113
 
11. Source Title; vol., no. (year) Journal of Infrastructure, Policy and Development; Vol 8, No 3 (Published)
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2024 Authors
https://creativecommons.org/licenses/by/4.0/