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Enhancing ICT literacy and sustainable practices in rural hospitality industry: Key insights and implications


 
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1. Title Title of document Enhancing ICT literacy and sustainable practices in rural hospitality industry: Key insights and implications
 
2. Creator Author's name, affiliation, country Jose M. Lukose; Walter Sisulu University, Buffalo City Campus; South Africa
 
2. Creator Author's name, affiliation, country Abayomi O. Agbeyangi; Walter Sisulu University, Buffalo City Campus; South Africa
 
3. Subject Discipline(s) Information Science
 
3. Subject Keyword(s) ICT adoption; small-scale hospitality; rural development; ICT literacy; information and communication technology; South Africa
 
4. Description Abstract The leisure and hospitality industry is one of the significant drivers of the global economy, and it has adopted new technologies to transform service delivery and customer experience. Despite the transformative potential and benefits associated with adopting these technologies, there remains a low level of adoption in rural areas, particularly among small-scale players. This study explores the role of information and communication technology (ICT) literacy and sustainable practices in influencing ICT adoption among small-scale players in the hospitality industry in rural Eastern Cape Province, South Africa, specifically focusing on Mnquma Municipality. The study employs a non-probability sampling and purposive technique, utilising a case study approach. A random sample of 21 small-scale players (BnBs, guest houses, and non-serviced accommodations) was selected, and data was collected through a face-to-face interview and questionnaire featuring closed-ended questions. The data were analysed using descriptive statistics and the Kruskal-Wallis H Test to examine differences in ICT usage levels. The test yielded a Kruskal-Wallis H of 2.57 with a p-value of 0.277. The findings reveal that businesses with more educated workforces demonstrate higher ICT adoption levels. Moreover, key factors such as ICT literacy, awareness of sustainable practices, access to ICT resources, and contextual challenges significantly impact ICT adoption.
 
5. Publisher Organizing agency, location EnPress Publisher
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2025-03-13
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://systems.enpress-publisher.com/index.php/jipd/article/view/11425
 
10. Identifier Digital Object Identifier (DOI) https://doi.org/10.24294/jipd11425
 
11. Source Title; vol., no. (year) Journal of Infrastructure, Policy and Development; Vol 9, No 2 (2025)
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2025 Author(s)
https://creativecommons.org/licenses/by/4.0/