A study of the differential impact of online community users’ social capital on value co-creation

Biqing Li, Hongxia Li

Article ID: 9689
Vol 8, Issue 14, 2024

VIEWS - 598 (Abstract)

Abstract


Online community facilitates firm-consumer and consumer-consumer interactions for value co-creation. This study explores the relationship between social capital of online community users and community value co-creation in the context of the Xiaomi community. In the study, the forms of value co-creation are differentiated into two forms: initiated value co-creation and participatory value co-creation, and the effects of different types of online community users’ social capital on the forms of value co-creation in which they participate are empirically examined, and the results find that: structural capital has a significant positive effect on initiated value co-creation, while the effect on participatory value co-creation is insignificant; cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation; and cognitive capital has a significant positive effect on both initiated value co-creation and participatory value co-creation. In this context, the present study contributes to a deeper comprehension of the interplay between social capital and models of value co-creation.


Keywords


social capital; value co-creation; online community; Xiaomi community

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DOI: https://doi.org/10.24294/jipd9689

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