Analysis of factors affecting behavioral intention to use QRIS in MSMEs: Expansion of technology acceptance model

Agung Dharmawan Buchdadi, Ayu Annisa Rahmawati, Muhammad Edo Suryawan Siregar, Muhammad Rizqi Muttaqien, Achmad Zaki

Article ID: 9108
Vol 8, Issue 15, 2024


Abstract


This study seeks to examine the factors affecting the intention of Indonesian MSMEs to adopt QRIS. It leverages variables from the Technology Acceptance Model (TAM), customizing the TAM framework to address the unique perceptions of risk and cost among MSMEs in Indonesia. Data were gathered from 212 MSME participants in Brebes Regency through convenience sampling, a non-probability sampling technique, using Google Forms for survey distribution. The findings indicate that perceived ease of use positively and significantly influences attitudes, which, in turn, positively and significantly impact the intention to continue using QRIS. However, perceived benefits, perceived risks, and perceived costs did not significantly affect the intention to continue use.


Keywords


QRIS; intention to continue use; attitude; perceived ease of use; perceived usefulness

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DOI: https://doi.org/10.24294/jipd9108

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