Regulation mechanisms of smart tourism development in Kazakhstan

Assemkul Mussabayeva, Lyailya Mutaliyeva, Gulzhan Abdramanova, Botagoz Akhtayeva, Bauyrzhan Zhadigerov, Tansel Terсan, Mafura Uandykova, Alexey Y. Mikhaylov, Vera Ivanyuk

Article ID: 8834
Vol 8, Issue 13, 2024

VIEWS - 37 (Abstract) 16 (PDF)

Abstract


The process of digitalization within the realm of tourism is not merely a trend but rather a significant catalyst that is rapidly propelling the comprehensive transformation of the tourism industry into a new era of technological advancement. This intricate process fundamentally involves the seamless integration and application of cutting-edge digital technologies across various tourism-related activities and services. The advent of innovative solutions that harness the immense capabilities of artificial intelligence, the analytical power of big data, the security features of blockchain, and the interconnectedness provided by the Internet of Things primarily serves to enhance the overall quality of services offered, optimize pricing strategies to align with market demands, and improve risk management protocols within the industry. This paper methods uses 100 Scopus indexed papers about Smart Tourism Development in Kazakhstan. It is imperative to underscore the fact that the ongoing digitalization process, while offering numerous advantages, simultaneously imposes rigorous new requirements concerning the qualifications and competencies of staff members, as well as the paramount importance of data security measures and the protection of consumer rights in the digital environment. The effective management of this digital transformation necessitates a holistic and integrated approach that encompasses not only the development of robust infrastructure but also the enhancement of digital literacy among employees and the establishment of a dynamic and innovative ecosystem that encourages creativity and adaptability.


Keywords


social research; tourism; Kazakhstan; state regulation

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