Purpose: Religiosity as an intrinsic principle affects the sustainable behavior of consumers. Studies have been undertaken to discover the impact of religiosity on sustainable consumer behavior in various contexts, cultures, and countries. The current bibliometric study focused on religiosity and sustainable consumer behavior in Gulf Corporation Council (GCC) countries who has similar religions and cultures so that the research trend, contribution, and gap through thematic and content analysis could be investigated and future direction could be suggested. The literature for this study was solicited from 2016 to June 2024. Methodology: Bibliometrics and content analysis were used to study the existing literature on religiosity and sustainable consumption behavior in GCC countries. The VOS viewer was used to visualize literature and understand the network landscape of the research topic and their interconnectivity. Additionally, Scopus analytics and Microsoft Excel were used to review and analyze the religiosity of consumers regarding the sustainable consumption of products and services. Finding: The descriptive analysis revealed trends, prolific countries, and researchers in this area along with their affiliation. The co-occurrence analysis showed 3 main clusters of co-occurrences with various link strengths. The content analysis looked at the 6 clusters depicted by the coupling function and compared them against co-occurrence analysis to uncover related themes. This analysis produced 4 related themes for content analysis. Contribution: This research contributed to understanding the current themes, challenges, and the need for marketing strategies and action so that sustainable consumption could be encouraged. As such this research will fill the void in the current literature left in this research area. This research has practical and policy implications for businesses, organizations, and policymakers as they try to capture consumers for sustainable products and services in GCC countries.

1. Abror A., Patricia D., Engriani Y., et al. (2023). Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creation. Cogent Business & Management, 10(2). https://doi.org/10.1080/23311975.2023.2247871
2. Abu-Alhaija, A. S., Raja Yusof, R. N., Hashim, H., et al. (2019). The influence of religious orientation on viewers’ loyalty towards satellite TV channels. Journal of Islamic Marketing, 10(4), 1196–1218. https://doi.org/10.1108/jima-01-2018-0008
3. Abualigah, A., Darwish, T. K., Davies, J., et al. (2023). Supervisor support, religiosity, work engagement, and affective commitment: evidence from a Middle Eastern emerging market. Journal of Asia Business Studies, 18(1), 1–20. https://doi.org/10.1108/jabs-11-2022-0394
4. Abualigah, A., Koburtay, T., Syed, J., et al. (2024). The Interconnection Between Workplace Incivility, Religiosity and Employees’ Psychological Well-Being: An Update of the Conservation of Resources Theory. Journal of Management, Spirituality & Religion, 21(1), 42–62. https://doi.org/10.51327/mqxl8668
5. Agag, G., Aboul-Dahab, S., Shehawy, Y. M., et al. (2022). Impacts of COVID-19 on the post-pandemic behaviour: The role of mortality threats and religiosity. Journal of Retailing and Consumer Services, 67, 102964. https://doi.org/10.1016/j.jretconser.2022.102964
6. Agag, G., Durrani, B. A., Shehawy, Y. M., et al. (2023). Understanding the link between customer feedback metrics and firm performance. Journal of Retailing and Consumer Services, 73, 103301. https://doi.org/10.1016/j.jretconser.2023.103301
7. Agag, G., Eid, R., Chaib Lababdi, H., et al. (2024). Understanding the impact of national culture differences on customers’ online social shopping behaviours. Journal of Retailing and Consumer Services, 79, 103827. https://doi.org/10.1016/j.jretconser.2024.103827
8. Alam, Md. M., Lutfi, A., & Alsaad, A. (2023). Antecedents and Consequences of Customers’ Engagement with Pro-Environmental Consumption-Related Content on Social Media. Sustainability, 15(5), 3974. https://doi.org/10.3390/su15053974
9. Alboqami, H. (2023). Trust me, I’m an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. Journal of Retailing and Consumer Services, 72, 103242. https://doi.org/10.1016/j.jretconser.2022.103242
10. Aleshaiwi, A. (2023). Household food waste in domestic gatherings – the negotiation between social and moral duties. British Food Journal, 125(9), 3272–3287. https://doi.org/10.1108/bfj-02-2022-0166
11. Alghamdi, O. A., & Agag, G. (2024). Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior. Sustainability, 16(2), 705. https://doi.org/10.3390/su16020705
12. Al‐Ghazali, B. M., & Afsar, B. (2020). Retracted: Green human resource management and employees’ green creativity: The roles of green behavioral intention and individual green values. Corporate Social Responsibility and Environmental Management, 28(1), 536–536. Portico. https://doi.org/10.1002/csr.1987
13. Alhajj, A. T. (2022). Environmental behavior practice in government agencies: Evidence from Kingdom of Saudi Arabia. Problems and Perspectives in Management, 20 (1), 262–276.
14. Aliedan, M. M., Alyahya, M. A., Elshaer, I. A., et al. (2023). Who Is Going Green? Determinants of Green Investment Intention in the Saudi Food Industry. Agriculture, 13(5), 1047. https://doi.org/10.3390/agriculture13051047
15. Al-Issa, N., & Dens, N. (2021). How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait. Journal of Islamic Marketing, 14(2), 562–585. https://doi.org/10.1108/jima-03-2021-0080
16. Al-Issa, N., Dens, N., & Kwiatek, P. (2024). The interplay of culture, religion and luxury consumption: a cross-national investigation. Journal of Islamic Marketing, 15(6), 1608–1631. https://doi.org/10.1108/jima-05-2023-0153
17. Al-Malkawi, H.-A. N., Rizwan, S., & Sarea, A. (2023). Factors affecting buying decisions of Islamic banking products: the moderating role of religious belief. International Journal of Emerging Markets. https://doi.org/10.1108/ijoem-03-2023-0439
18. Almulhim, A. I. (2022). Understanding public awareness and attitudes toward renewable energy resources in Saudi Arabia. Renewable Energy, 192, 572–582. https://doi.org/10.1016/j.renene.2022.04.122
19. Alsaad, A. K. (2021). Ethical judgment, subjective norms, and ethical consumption: The moderating role of moral certainty. Journal of Retailing and Consumer Services, 59, 102380. https://doi.org/10.1016/j.jretconser.2020.102380
20. Alsaad, A., Elrehail, H., & Saif‐Alyousfi, A. Y. H. (2021). The interaction among religiosity, moral intensity and moral certainty in predicting ethical consumption: A study of Muslim consumers. International Journal of Consumer Studies, 46(2), 406–418. Portico. https://doi.org/10.1111/ijcs.12688
21. Alsaad, A., Saif-Alyousfi, A. Y. H., & Elrehail, H. (2021). Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation. Journal of Social Marketing, 11(1), 25–43. https://doi.org/10.1108/jsocm-07-2020-0116
22. Alyahya, M., Agag, G., Aliedan, M., et al. (2023a). A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products. Journal of Retailing and Consumer Services, 70, 103172. https://doi.org/10.1016/j.jretconser.2022.103172
23. Alyahya, M., Agag, G., Aliedan, M., et al. (2023b). Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective. Journal of Retailing and Consumer Services, 75, 103492. https://doi.org/10.1016/j.jretconser.2023.103492
24. Aman, J., Abbas, J., Mahmood, S., et al. (2019). The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach. Sustainability, 11(11), 3039. https://doi.org/10.3390/su11113039
25. Azazz, A. M. S., & Elshaer, I. A. (2022). Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity. Sustainability, 14(11), 6786. https://doi.org/10.3390/su14116786
26. Babar, S., Obaid, A., Sanders, K., et al. (2022). Performance appraisal quality and employee performance: the boundary conditions of human resource strength and religiosity. Asia Pacific Journal of Human Resources, 60(4), 788–813. Portico. https://doi.org/10.1111/1744-7941.12327
27. Badghish, S., & Soomro, Y. A. (2024). Artificial Intelligence Adoption by SMEs to Achieve Sustainable Business Performance: Application of Technology-Organization-Environment Framework. Sustainability, 16(5), 1864. https://doi.org/10.3390/su16051864
28. Bajwa, I. A., Ur Rehman, S., Iqbal, A., et al. (2022). Past, Present and Future of FinTech Research: A Bibliometric Analysis. SAGE Open, 12(4), 215824402211312. https://doi.org/10.1177/21582440221131242
29. Batool, A., Shabbir, R., Abrar, M., et al. (2023). Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? The mediating role of religiosity. Journal of Islamic Marketing, 14(7), 1645–1668. https://doi.org/10.1108/jima-08-2021-0258
30. Bhuian, S. N., Sharma, S. K., Butt, I., et al. (2018). Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity. Journal of Consumer Marketing, 35(3), 287–299. https://doi.org/10.1108/jcm-02-2017-2076
31. Bhuian, S., & Sharma, S. K. (2017). Predicting consumer pro-environmental behavioral intention. Review of International Business and Strategy, 27(3), 352–368. https://doi.org/10.1108/ribs-03-2017-0022
32. Boon Liat, C., Nikhashemi, S. R., & Dent, M. M. (2020). The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity. Journal of Islamic Marketing, 12(9), 1887–1929. https://doi.org/10.1108/jima-02-2020-0061
33. Craig Smith, N. (1996). Ethics and the Typology of Customer Value. IDEAS.
34. D’Souza, C., Brouwer, A. R., & Singaraju, S. (2022). Veganism: Theory of planned behaviour, ethical concerns and the moderating role of catalytic experiences. Journal of Retailing and Consumer Services, 66, 102952. https://doi.org/10.1016/j.jretconser.2022.102952
35. Dash, G., Alharthi, M., Albarrak, M., et al. (2024). Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment. Journal of Retailing and Consumer Services, 79, 103891. https://doi.org/10.1016/j.jretconser.2024.103891
36. Elgammal, I., & Al-Modaf, O. (2023). The Antecedent of the Sustainable Purchasing Attitudes among Generation Z: A Terror Management Theory Perspective. Sustainability, 15(12), 9323. https://doi.org/10.3390/su15129323
37. Elshaer, I., Sobaih, A. E. E., Alyahya, M., et al. (2021). The Impact of Religiosity and Food Consumption Culture on Food Waste Intention in Saudi Arabia. Sustainability, 13(11), 6473. https://doi.org/10.3390/su13116473
38. Farhat, K., Arif, I., Razzaque, O., et al. (2022). Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan. International Journal of Green Economics, 16(4), 1. https://doi.org/10.1504/ijge.2022.10053420
39. Gustavo, J. U., Trento, L. R., de Souza, M., et al. (2021). Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste. Journal of Cleaner Production, 296, 126531. https://doi.org/10.1016/j.jclepro.2021.126531
40. Habib, M. D., Alghamdi, A., Sharma, V., et al. (2024). Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment. Journal of Retailing and Consumer Services, 76, 103584. https://doi.org/10.1016/j.jretconser.2023.103584
41. Jan, A. A., Lai, F.-W., Asif, M., et al. (2023). Embedding sustainability into bank strategy: implications for sustainable development goals reporting. International Journal of Sustainable Development & World Ecology, 30(3), 229–243. https://doi.org/10.1080/13504509.2022.2134230
42. Jasuja, D., Prosad, J. M., & Nautiyal, N. (2021). A Comparative Performance Analysis of Sustainability Themed Indices in India: Markov Regime Switching Approach. FIIB Business Review. https://doi.org/10.1177/23197145211052805
43. Kashif, M., & Khattak, A. (2017). Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan. British Food Journal, 119(7), 1547–1561. https://doi.org/10.1108/bfj-09-2016-0396
44. Kassem, A., Ragab, A. M., Alomran, A., et al. (2021). Underlying Factors of Tourist Social Responsibility (TSR) within the COVID-19 Context: An Empirical Investigation of the Saudi Tourism Market. Sustainability, 13(23), 13342. https://doi.org/10.3390/su132313342
45. Kennedy, L., Safi, S., Osaili, Taareq. M., et al. (2024). The attitudes and practices of United Arab Emirates consumers towards food waste: A nationwide cross-sectional study. F1000Research, 12, 911. https://doi.org/10.12688/f1000research.135678.2
46. Khalil, M. K., & Khalil, R. (2022). Leveraging Buyers’ Interest in ESG Investments through Sustainability Awareness. Sustainability, 14(21), 14278. https://doi.org/10.3390/su142114278
47. Khan, S. J., Badghish, S., Kaur, P., et al. (2023). What motivates the purchasing of green apparel products? A systematic review and future research agenda. Business Strategy and the Environment, 32(7), 4183–4201. Portico. https://doi.org/10.1002/bse.3360
48. Koburtay, T., Jamali, D., & Aljafari, A. (2022). Religion, spirituality, and well‐being: A systematic literature review and futuristic agenda. Business Ethics, the Environment & Responsibility, 32(1), 341–357. Portico. https://doi.org/10.1111/beer.12478
49. Kour, R., Singh, S., Sharma, H. B., et al. (2023). Persistence and remote sensing of agri-food wastes in the environment: Current state and perspectives. Chemosphere, 317, 137822. https://doi.org/10.1016/j.chemosphere.2023.137822
50. Lambert, L., Passmore, H.-A., & Joshanloo, M. (2019). A Positive Psychology Intervention Program in a Culturally-Diverse University: Boosting Happiness and Reducing Fear. Journal of Happiness Studies, 20(4), 1141–1162. https://doi.org/10.1007/s10902-018-9993-z
51. Li, K., Raji, R., & Rasul, A. (2023). Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA. Asian Journal of Communication, 33(3), 268–288. https://doi.org/10.1080/01292986.2023.2176897
52. Mabkhot, H. (2023). Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence. Sustainability, 15(3), 1850. https://doi.org/10.3390/su15031850
53. Magabaleh, A. A., Ghraibeh, L. L., Audeh, A. Y., et al. (2024). Systematic review of software engineering uses of multi-criteria decision-making methods: Trends, bibliographic analysis, challenges, recommendations, and future directions. Applied Soft Computing, 163, 111859. https://doi.org/10.1016/j.asoc.2024.111859
54. Malibari, A., Alsawah, G., Saleh, W., et al. (2023). Analysis of Attitudes towards Food Waste in the Kingdom of Saudi Arabia Using Fuzzy Logic. Sustainability, 15(4), 3668. https://doi.org/10.3390/su15043668
55. Mohamed Sadom, N. Z., Quoquab, F., & Mohammad, J. (2022). In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives. Consumer Behavior in Tourism and Hospitality, 17(3), 264–281. https://doi.org/10.1108/cbth-06-2021-0147
56. Mostafa, M. M. (2016). Post-materialism, Religiosity, Political Orientation, Locus of Control and Concern for Global Warming: A Multilevel Analysis Across 40 Nations. Social Indicators Research, 128(3), 1273–1298. https://doi.org/10.1007/s11205-015-1079-2
57. Mostafa, M. M. (2019). World-wide concern for global warming: a stochastic cusp catastrophe analysis. International Journal of Green Economics, 13(1), 19. https://doi.org/10.1504/ijge.2019.101449
58. Mostafa, M. M. (2020). Catastrophe Theory Predicts International Concern for Global Warming. Journal of Quantitative Economics, 18(3), 709–731. https://doi.org/10.1007/s40953-020-00199-8
59. Nunkoo, R., Sharma, A., Rana, N. P., et al. (2023). Advancing sustainable development goals through interdisciplinarity in sustainable tourism research. Journal of Sustainable Tourism, 31(3), 735–759. https://doi.org/10.1080/09669582.2021.2004416
60. Rafiq, F., Chishty, S. K., & Adil, M. (2022). Explanatory or Dispositional Optimism: Which Trait Predicts Eco-Friendly Tourist Behavior? Sustainability, 14(5), 2994. https://doi.org/10.3390/su14052994
61. Rahman, M., Albaity, M., & Maruf, B. (2017). The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers. Social Indicators Research, 132(2), 757–783. https://doi.org/10.1007/s11205-016-1310-9
62. Rehman, A. U., Al Shammari, S., Al-Mamary Y. H. (2022). Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention: a cross-cultural examination. Journal of Islamic Marketing, 13 (4), 975–995.
63. Salem, I. E., Elbaz, A. M., Al-Alawi, A., et al. (2022). Investigating the Role of Green Hotel Sustainable Strategies to Improve Customer Cognitive and Affective Image: Evidence from PLS-SEM and fsQCA. Sustainability, 14(6), 3545. https://doi.org/10.3390/su14063545
64. Samad, S., Kashif, M., Wijeneyake, S., et al. (2022). Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour. Journal of Islamic Marketing, 13(11), 2421–2436. https://doi.org/10.1108/jima-02-2020-0042
65. Samartha, V., Shenoy Basthikar, S., Hawaldar, I. T., et al. (2022). A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT). Sustainability, 14(21), 14506. https://doi.org/10.3390/su142114506
66. Sameer, Y. M., Elmassah, S., Mertzanis, C., et al. (2021). Are Happier Nations More Responsible? Examining the Link Between Happiness and Sustainability. Social Indicators Research, 158(1), 267–295. https://doi.org/10.1007/s11205-021-02698-4
67. Shamsi, M. S., Narula, S., Sharma, A. (2022). Does Environmental Awareness via SNSS Create Sustainable Consumption Intention among the Millennials? Journal of Content, Community, and Communication, 15 (8), 100–116. https://doi.org/10.31620/jccc.06.22/08
68. Sobaih, A. E. E. (2023). Excessive Food Buying in Saudi Arabia Amid COVID-19: Examining the Effects of Perceived Severity, Religiosity, Consumption Culture and Attitude toward Behavior. International Journal of Environmental Research and Public Health, 20(4), 3126. https://doi.org/10.3390/ijerph20043126
69. Sobaih, A. E. E., & Moustafa, F. (2022). Panic Food Purchasing amid COVID-19 Pandemic: Does the Impact of Perceived Severity, Anxiety and Self-Isolation Really Matter? International Journal of Environmental Research and Public Health, 19(22), 15277. https://doi.org/10.3390/ijerph192215277
70. Sreen, N., Dhir, A., Talwar, S., et al. (2021). Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size. Journal of Retailing and Consumer Services, 61, 102549. https://doi.org/10.1016/j.jretconser.2021.102549
71. Ul-Haq, S., Butt, I., Ahmed, Z., et al. (2020). Scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11(6), 1201–1224. https://doi.org/10.1108/jima-03-2016-0018
72. Wilkins, S., Butt, M. M., Shams, F., et al. (2019). The acceptance of halal food in non-Muslim countries. Journal of Islamic Marketing, 10(4), 1308–1331. https://doi.org/10.1108/jima-11-2017-0132
73. Zakaria, N., Wan-Ismail, W.-N. A., & Abdul-Talib, A.-N. (2021). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(2), 526–560. https://doi.org/10.1108/apjml-07-2018-0283
74. Zeqiri, J., Alserhan, B., Gleason, K., et al. (2022). Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products. Technological Forecasting and Social Change, 177, 121522. https://doi.org/10.1016/j.techfore.2022.121522
75. Zheng, P., Zheng, Z., Wu, J., et al. (2020). Xblock-ETH: Extracting and exploring blockchain data from Ethereum. IEEE Open Journal of the Computer Society, 1, 95–106. https://doi.org/10.1109/ojcs.2020.2990458