Analysis of tourist flow prediction model of rural tourism on the edge of big cities in China

Abstract

Introduction: With the adoption of the rural rehabilitation strategy in recent years, China’s rural tourist industry has entered a golden age of growth. Due to the lack of management and decision-support systems, many rural tourist attractions in China experience a “tourist overload” problem during minor holidays or Golden Week, an extended vacation of seven or more consecutive days in mainland China formed by transferring holidays during a specific holiday period. This poses a severe challenge to tourist attractions and relevant management departments. Objective: This study aims to summarize the elements influencing passenger flow by examining the features of rural tourist attractions outside China’s largest cities. Additionally, the study will investigate the variations in the flow of tourists. Method: Grey Model (1,1) is a first-order, single-variable differential equation model used for forecasting trends in data with exponential growth or decline, particularly when dealing with small and incomplete datasets. Four prediction algorithms—the conventional GM(1,1) model, residual time series GM(1,1) model, single-element input BP neural network model, and multi-element input BP network model—were used to anticipate and assess the passenger flow of scenic sites. Result: The multi-input BP neural network model and residual time series GM(1,1) model have significantly higher prediction accuracy than the conventional GM(1,1) model and unit-input BP neural network model. A multi-input BP neural network model and the residual time series GM(1,1) model were used in tandem to develop a short-term passenger flow warning model for rural tourism in China’s outskirts. Conclusion: This model can guide tourists to staggered trips and alleviate the problem of uneven allocation of tourism resources.