Assessing the impact of digital payment infrastructure accessibility on the social impact of microenterprises in Barranquilla, Colombia: An experimental study
Vol 8, Issue 9, 2024
VIEWS - 176 (Abstract) 102 (PDF)
Abstract
This study investigates the impact of digital payment infrastructure accessibility on the social influence of microenterprises in Barranquilla, Colombia, while examining the mediating roles of financial inclusion, digital literacy, social support networks, and collaboration with social innovation initiatives. Employing a mixed-methods approach, the study analyzes data from a sample of 25 microenterprises operating in various sectors. The findings, based on statistical techniques such as multiple regression, path analysis, and structural equation modeling (SEM), provide strong evidence for the positive influence of digital payment infrastructure accessibility on the social relationship of microenterprises. The results also highlight the crucial roles played by financial inclusion and social support networks in mediating this relationship. The study contributes to the growing body of literature on the factors driving the social effect of microenterprises and offers valuable insights for policymakers and practitioners aiming to foster inclusive economic development in the region. The findings suggest that investing in the development and expansion of digital payment systems, alongside efforts to promote financial inclusion and strengthen social support networks, can have far-reaching benefits for microenterprises and their communities.
Keywords
Full Text:
PDFReferences
Agyekumhene, C., de Vries, J. R., van Paassen, A., et al. (2018). Digital platforms for smallholder credit access: The mediation of trust for cooperation in maize value chain financing. NJAS: Wageningen Journal of Life Sciences, 86–87(1), 77–88. https://doi.org/10.1016/j.njas.2018.06.001
Alaabed, A., Ferdous Chowdhury, M. A., & Masih, M. (2019). Size, correlations, and diversification: New evidence from an application of wavelet approach to the emerging Islamic mutual fund industry. Borsa Istanbul Review, 19, S14–S20. https://doi.org/10.1016/j.bir.2018.08.001
Ali, M., Sapiezynski, P., Korolova, A. (2019). Ad delivery algorithms: The hidden arbiters of political messaging. ArXiv, arXiv:1912.04255. https://doi.org/10.48550/arxiv.1912.04255
Ampadu, S., Jiang, Y., Debrah, E., et al. (2022). Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis. Journal of Retailing and Consumer Services, 64, 102789. https://doi.org/10.1016/j.jretconser.2021.102789
Arner, D. W., Buckley, R. P., Zetzsche, D. A., et al. (2020). Sustainability, FinTech and Financial Inclusion. European Business Organization Law Review, 21(1), 7–35. https://doi.org/10.1007/s40804-020-00183-y
Asomaning, R., & Ababio, E. (2020). Celebrity Advertisement and Young Voters’ Choice of Political Candidates in Ghana: Looking Through the Lens of Tertiary Students. Advances in Research, 21(11), 91–101. https://doi.org/10.9734/air/2020/v21i1130273
Ballard, A. O., Hillygus, D. S., & Konitzer, T. (2016). Campaigning Online: Web Display Ads in the 2012 Presidential Campaign. PS: Political Science & Politics, 49(03), 414–419. https://doi.org/10.1017/s1049096516000780
Barraket, J., & Yousefpour, N. (2013). Evaluation and Social Impact Measurement Amongst Small to Medium Social Enterprises: Process, Purpose and Value. Australian Journal of Public Administration, 72(4), 447–458. https://doi.org/10.1111/1467-8500.12042
Batista, C., Sequeira, S., & Vicente, P. C. (2022). Closing the Gender Profit Gap? Management Science, 68(12), 8553–8567. https://doi.org/10.1287/mnsc.2022.4579
Brodnax, N. M., & Sapiezynski, P. (2022). From Home Base to Swing States: The Evolution of Digital Advertising Strategies during the 2020 US Presidential Primary. Political Research Quarterly, 75(2), 460–478. https://doi.org/10.1177/10659129221078046
Bui, M., Krishen, A. S., Anlamlier, E., & Berezan, O. (2021). Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement. Psychology & Marketing, 39(4), 683–693. https://doi.org/10.1002/mar.21611
Chetty, K., Qigui, L., Gcora, N., et al. (2018). Bridging the digital divide: measuring digital literacy. Economics, 12(1). https://doi.org/10.5018/economics-ejournal.ja.2018-23
Coker, K. K., Flight, R. L., & Baima, D. M. (2021). Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement. Journal of Research in Interactive Marketing, 15(4), 607–622. https://doi.org/10.1108/jrim-05-2020-0115
Dai, S. (2022). Critically Discuss the Changes Taking Place in the Sphere of Adver-tising and Promotion as a Result of the Spread of Digital Media in an International Context. Learning & Education, 10(8), 46. https://doi.org/10.18282/l-e.v10i8.3056
Dai, Y., & Luqiu, L. (2020). Camouflaged propaganda: A survey experiment on political native advertising. Research & Politics, 7(3), 205316802093525. https://doi.org/10.1177/2053168020935250
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319. https://doi.org/10.2307/249008
de la Puente Pacheco, M. A., de Oro Aguado, C. M., & Lugo Arias, E. (2020). Understanding the effectiveness of the PBL method in different regional contexts: The case of Colombia. Interactive Learning Environments, 30(9), 1663–1676. https://doi.org/10.1080/10494820.2020.1740745
Demirguc-Kunt, A., Klapper, L., Singer, D., et al. (2018). The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution. World Bank.
Dermody, J., & Scullion, R. (2004). Exploring the value of party political advertising for youth electoral engagement: an analysis of the 2001 British General Election advertising campaigns. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 361–379. https://doi.org/10.1002/nvsm.260
Ebrahim, A., & Rangan, V. K. (2014). What Impact? A Framework for Measuring the Scale and Scope of Social Performance. California Management Review, 56(3), 118–141. https://doi.org/10.1525/cmr.2014.56.3.118
Enos, R. D., & Fowler, A. (2016). Aggregate Effects of Large-Scale Campaigns on Voter Turnout. Political Science Research and Methods, 6(4), 733–751. https://doi.org/10.1017/psrm.2016.21
Fontalvo, H. R., & De La Puente, M. (2023). Exploring the Impact of Strategic Leadership on the Sustainability of Technology-Centric Companies: An In-Depth Case Study from Colombia’s Northern Coast. Academic Journal of Interdisciplinary Studies, 12(5), 308. https://doi.org/10.36941/ajis-2023-0146
Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach, 2nd ed. Guilford Press.
Iversen, M. H., & Knudsen, E. (2017). When politicians go native: The consequences of political native advertising for citizens’ trust in news. Journalism, 20(7), 961–978. https://doi.org/10.1177/1464884916688289
Kalla, J. L., & Broockman, D. E. (2017). The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments. American Political Science Review, 112(1), 148–166. https://doi.org/10.1017/s0003055417000363
Kendall, J., Kendall, K., & Kendall, J. (2011). Systems analysis and design. Prentice Hall.
Klapper, L. (2023). How digital payments can benefit entrepreneurs. IZA World of Labor.
Leppäniemi, M., Karjaluoto, H., Lehto, H., et al. (2010). Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election. Journal of Nonprofit & Public Sector Marketing, 22(1), 14–37. https://doi.org/10.1080/10495140903190374
Ligon, E., Malick, B., Sheth, K., et al. (2019). What explains low adoption of digital payment technologies? Evidence from small-scale merchants in Jaipur, India. PLOS ONE, 14(7), e0219450. https://doi.org/10.1371/journal.pone.0219450
Littlewood, D., & Holt, D. (2018). Social Entrepreneurship in South Africa: Exploring the Influence of Environment. Business & Society, 57(3), 525–561. https://doi.org/10.1177/0007650315613293
Lugo-Arias, E., Lugo-Arias, J., Vargas, S. B., et al. (2024). Determinants of the competitiveness of world palm oil exports: A cointegration analysis. Transnational Corporations Review, 16(3), 200063. https://doi.org/10.1016/j.tncr.2024.200063
Lunenburg, M., Geuijen, K., & Meijer, A. (2020). How and Why Do Social and Sustainable Initiatives Scale? A Systematic Review of the Literature on Social Entrepreneurship and Grassroots Innovation. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 31(5), 1013–1024. https://doi.org/10.1007/s11266-020-00208-7
Martínez, C. (2017). The struggles of everyday life: How children view and engage with advertising in mobile games. Convergence: The International Journal of Research into New Media Technologies, 25(5–6), 848–867. https://doi.org/10.1177/1354856517743665
Mbiti, I., & Weil, D. (2011). Mobile Banking: The Impact of M-Pesa in Kenya. National Bureau of Economic Research.
Mohiuddin, Md. F., & Yasin, I. M. (2023). The impact of social capital on scaling social impact: a systematic literature review. Social Enterprise Journal, 19(3), 277–307. https://doi.org/10.1108/sej-07-2022-0060
Molecke, G., & Pinkse, J. (2017). Accountability for social impact: A bricolage perspective on impact measurement in social enterprises. Journal of Business Venturing, 32(5), 550–568. https://doi.org/10.1016/j.jbusvent.2017.05.003
Namahoot, K. S., & Jantasri, V. (2022). Integration of UTAUT model in Thailand cashless payment system adoption: the mediating role of perceived risk and trust. Journal of Science and Technology Policy Management, 14(4), 634–658. https://doi.org/10.1108/jstpm-07-2020-0102
Nyström, A. G., & Mickelsson, K. J. (2019). Digital advertising as service: introducing contextually embedded selling. Journal of Services Marketing, 33(4), 396–406. https://doi.org/10.1108/jsm-01-2018-0043
Oktafian Histori, S. (2022). Financial literacy, social influence and the use of digital payments: A literature review. Proceeding of The International Conference on Economics and Business, 1(2), 206–220. https://doi.org/10.55606/iceb.v1i2.124
Osuagwu, L. (2008). Political marketing: conceptualisation, dimensions and research agenda. Marketing Intelligence & Planning, 26(7), 793–810. https://doi.org/10.1108/02634500810916726
Panda, D. K. (2017). Entrepreneurial orientation, intermediation services, microfinance, and microenterprises. Managerial and Decision Economics, 39(2), 253–265. https://doi.org/10.1002/mde.2900
Peng, N., & Hackley, C. (2007). Political marketing communications planning in the UK and Taiwan. Marketing Intelligence & Planning, 25(5), 483–498. https://doi.org/10.1108/02634500710774950
Purwanto, N., Pancaningrum, E., & Juwita, K. (2022). Analysis of Consumer Behaviour in Making Decisions after the Covid-19 pandemic: Perspectives on the Theory of Stimulus Organism Response (SOR). KnE Social Sciences, 7(19), 12425. https://doi.org/10.18502/kss.v7i19.12425
Puspitasari, L., & Ishii, K. (2016). Digital divides and mobile Internet in Indonesia: Impact of smartphones. Telematics and Informatics, 33(2), 472–483. https://doi.org/10.1016/j.tele.2015.11.001
Saebi, T., Foss, N. J., & Linder, S. (2019). Social Entrepreneurship Research: Past Achievements and Future Promises. Journal of Management, 45(1), 70–95. https://doi.org/10.1177/0149206318793196
Sen, A. (1999). Development as freedom. Oxford University Press.
Sen, A. (2000). Social exclusion: Concept, application, and scrutiny. Social Development Papers, 1(1), 1–98.
Sheingate, A., Scharf, J. & Delahanty, C. (2022). Digital Advertising in U.S. Federal Elections, 2004–2020. Journal of Quantitative Description: Digital Media, 2. https://doi.org/10.51685/jqd.2022.026
Shen, H., Faklaris, C., Jin, H., et al. (2020). I can’t even buy apples if I don’t use mobile pay? Proceedings of the ACM on Human-Computer Interaction, 4(CSCW2), 1–26. https://doi.org/10.1145/3415241
Shepherd, D. A., & Patzelt, H. (2020). A Call for Research on the Scaling of Organizations and the Scaling of Social Impact. Entrepreneurship Theory and Practice, 46(2), 255–268. https://doi.org/10.1177/1042258720950599
Shoenberger, H., Kim, E., & Johnson, E. (2020). Role of Perceived Authenticity of Digital Enhancement of Model Advertising Images on Brand Attitudes, Social Media Engagement. Journal of Interactive Advertising, 20(3), 181–195. https://doi.org/10.1080/15252019.2020.1840459
Suri, T., & Jack, W. (2016). The long-run poverty and gender impacts of mobile money. Science, 354(6317), 1288–1292. https://doi.org/10.1126/science.aah5309
Sussman, K. L., Bright, L. F., & Wilcox, G. B. (2022). Digital consumer engagement: examining the impact of native advertising exposure in a social network. Journal of Research in Interactive Marketing, 17(4), 544–561. https://doi.org/10.1108/jrim-10-2021-0265
Telch, F., & Appe, S. (2021). How can countries improve human development? Four distinct national planning strategies and the challenges for human development ahead. Development Policy Review, 40(2). https://doi.org/10.1111/dpr.12561
Venkatesh, V., & Davis, F. D. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186–204. https://doi.org/10.1287/mnsc.46.2.186.11926
Zhang, X., Zhao, Z., & Wang, K. (2023). The effects of live comments and advertisements on social media engagement: application to short-form online video. Journal of Research in Interactive Marketing, 18(3), 485–505. https://doi.org/10.1108/jrim-02-2023-0069
Zhou, R. (2022). Sustainable economic development, digital payment, and consumer demand: evidence from China. International Journal of Environmental Research and Public Health, 19(14), 8819. https://doi.org/10.3390/ijerph19148819
DOI: https://doi.org/10.24294/jipd.v8i9.6433
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jose Marcelo Torres Ortega, Hernán Javier Guzmán Murillo, Ana Laura Blanco Troncoso
License URL: https://creativecommons.org/licenses/by/4.0/
This site is licensed under a Creative Commons Attribution 4.0 International License.