Predicting the supplier relationship management system’s magnificence and investigating its effect on corporate shareholder value via the mediating role of marketing brand strength: A SEM-ANN hypered approach

Ahmad Aburayya

Article ID: 5190
Vol 8, Issue 6, 2024

VIEWS - 312 (Abstract) 173 (PDF)

Abstract


Purpose—In the business sector, reliable and timely data are crucial for business management to formulate a company’s strategy and enhance supply chain efficiency. The main goal of this study is to examine how strong brand strength affects shareholder value with a new Supplier Relationship Management System (SRMS) and to find the specific system qualities that are linked to SRMS adoption. This leads to higher brand strength and stronger shareholder value. Design/Methodology/Approach—This study employed a cross-sectional design with an explanatory survey as a deductive technique to form hypotheses. The primary method of data collection used a drop-off questionnaire that was self-administered to the UAE-based healthcare suppliers. Of the 787 questionnaires sent to the healthcare suppliers, 602 were usable, yielding a response rate of 76.5%. To analyze the data gathered, the study used Partial Least Squares Structural Equation modelling (PLS-SEM) and artificial neural network (ANN) techniques. Findings—The study’s data proved that SRMS adoption and brand strength positively affected and improved healthcare suppliers’ shareholder value. Additionally, it demonstrates that user satisfaction is the most significant predictor of SRMS adoption, while the results show that the mediating role of brand strength is the most significant predictor of shareholder value. The results demonstrated that internally derived constructs were better explained by the ANN technique than by the PLS-SEM approach. Originality/Value—This study demonstrates its practical value by offering decision-makers in the healthcare supplier industry a reference on what to avoid and what elements to take into account when creating plans and implementing strategies and policies.


Keywords


supplier relationship management; brand strength; corporate shareholder value; Social Exchange Theory; Supply Chain Intelligence System; artificial neural network analysis; business to business

Full Text:

PDF


References


Abdulsalam, Y. S., Olaniyi, O. M., & Ahmed, A. (2018). Enhanced tiny encryption algorithm for secure electronic health authentication system. International Journal of Information Privacy, Security and Integrity, 3(3), 230. https://doi.org/10.1504/ijipsi.2018.092064

Abubakar, A. M. (2019). Using hybrid SEM – artificial intelligence. Personnel Review, 49(1), 67–86. https://doi.org/10.1108/pr-06-2017-0180

Akroush, M. N., Dahiyat, S. E., Gharaibeh, H. S., et al. (2011). Customer relationship management implementation. International Journal of Commerce and Management, 21(2), 158–190. https://doi.org/10.1108/10569211111144355

Akrout, H., & Nagy, G. (2018). Trust and commitment within a virtual brand community: The mediating role of brand relationship quality. Information & Management, 55(8), 939–955. https://doi.org/10.1016/j.im.2018.04.009

Al-Abdallah, G. M., Abdallah, A. B., & Bany Hamdan, K. (2014). The Impact of Supplier Relationship Management on Competitive Performance of Manufacturing Firms. International Journal of Business and Management, 9(2). https://doi.org/10.5539/ijbm.v9n2p192

Alharthi, H., Youssef, A., Radwan, S., et al. (2014). Physician satisfaction with electronic medical records in a major Saudi Government hospital. Journal of Taibah University Medical Sciences, 9(3), 213–218. https://doi.org/10.1016/j.jtumed.2014.01.004

Al-Maroof, R. S., Alhumaid, K., Alhamad, A. Q., et al. (2021). User Acceptance of Smart Watch for Medical Purposes: An Empirical Study. Future Internet, 13(5), 127. https://doi.org/10.3390/fi13050127

Almarzouqi, A., Aburayya, A., & Salloum, S. A. (2022). Determinants predicting the electronic medical record adoption in healthcare: A SEM-Artificial Neural Network approach. PLOS ONE, 17(8), e0272735. https://doi.org/10.1371/journal.pone.0272735

Alshikhi, O. A., and Abdullah, B. M. (2018). Information quality: definitions, measurement, dimensions, and relationship with decision making. European Journal of Business and Innovation Research. 6(5): 36–42.

Amoako-Gyampah, K., Boakye, K. G., Adaku, E., et al. (2019). Supplier relationship management and firm performance in developing economies: A moderated mediation analysis of flexibility capability and ownership structure. International Journal of Production Economics, 208, 160–170. https://doi.org/10.1016/j.ijpe.2018.11.021

Anggraini, V. A., & Hananto, A. (2020). The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty. AFEBI Management and Business Review, 5(1), 1. https://doi.org/10.47312/ambr.v5i1.299

Ariyanto, R., Rohadi, E., & Lestari, V. A. (2020). The effect of information quality, system quality, service quality on intention to use and user satisfaction, and their effect on net benefits primary care application at primary health facilities in Malang. IOP Conference Series: Materials Science and Engineering, 732(1), 012084. https://doi.org/10.1088/1757-899x/732/1/012084

Arora, M., and Gigras, Y. (2018). Importance of supply chain management in healthcare of third world countries. International Journal of Supply and Operations Management. 5(1): 101–106.

Azemi, N. A., Zaidi, H., & Hussin, N. (2018). Information Quality in Organization for Better Decision-Making. International Journal of Academic Research in Business and Social Sciences, 7(12). https://doi.org/10.6007/ijarbss/v7-i12/3624

Baniyani, A., Ahmadi, M. H., Motamedi, M., et al. (2021). Providing a model for brand strength in banking industry using yazd city banks. Asia Pacific Management Review, 26(2), 78–85. https://doi.org/10.1016/j.apmrv.2020.08.003

Beranek, M., & Buscher, U. (2023). Pricing decisions in a two-period closed-loop supply chain game under asymmetric information and uncertainty. Flexible Services and Manufacturing Journal. https://doi.org/10.1007/s10696-023-09524-8

Bhatt, K. (2020). Measuring service fairness and its impact on service quality and satisfaction: a study of Indian Banking Services. Journal of Financial Services Marketing, 25(1–2), 35–44. https://doi.org/10.1057/s41264-020-00069-7

Black, B. (2001). The corporate governance behavior and market value of Russian firms. Emerging markets review. 2(2): 89–108. https://doi.org/10.1016/S1566-0141(01)00012-7

Chang, C.-S., Chen, S.-Y., & Lan, Y.-T. (2012). Motivating medical information system performance by system quality, service quality, and job satisfaction for evidence-based practice. BMC Medical Informatics and Decision Making, 12(1). https://doi.org/10.1186/1472-6947-12-135

Cheng, C.-F., Chang, M.-L., & Li, C.-S. (2013). Configural paths to successful product innovation. Journal of Business Research, 66(12), 2561–2573. https://doi.org/10.1016/j.jbusres.2012.10.006

Chopra, S. (2019). Supply Chain Management. Pearson Higher Education. Available online: http://books.google.ie/books?id=g2WvvAEACAAJ&dq=chopra+supply+chain&hl=&cd=2&source=gbs_api. (accessed on 10 February 2024).

Churchill, R.V., and Brown, J.W. (2014). Complex Variables and Applications. USA: McGraw Hill..

Collis, J., & Hussey, R. (2014). Business Research. Macmillan Education UK. https://doi.org/10.1007/978-1-137-03748-0

da Rocha, A., Cotta de Mello, R., Pacheco, H., et al. (2012). The international commitment of late‐internationalizing Brazilian entrepreneurial firms. International Marketing Review, 29(3), 228–252. https://doi.org/10.1108/02651331211229741

Daft, R. L., & Lengel, R. H. (1986). Organizational Information Requirements, Media Richness and Structural Design. Management Science, 32(5), 554–571. https://doi.org/10.1287/mnsc.32.5.554

Davenport, T. H., and Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319. https://doi.org/10.2307/249008

Day, G. S., & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52(2), 1–20. https://doi.org/10.1177/002224298805200201

De Mortanges, C. P., and Van Riel, A. (2003). Brand equity and shareholder value. European management journal. 21(4): 521–527. https://doi.org/10.1016/S0263-2373(03)00076-8

de Oliveira, M. O. R., Silveira, C. S., & Luce, F. B. (2015). Brand equity estimation model. Journal of Business Research, 68(12), 2560–2568. https://doi.org/10.1016/j.jbusres.2015.06.025

De Wulf, K., Schillewaert, N., Muylle, S., et al. (2006). The role of pleasure in web site success. Information & Management, 43(4), 434–446. https://doi.org/10.1016/j.im.2005.10.005

DeLone, W. H., & McLean, E. R. (2016). Information Systems Success Measurement. Foundations and Trends® in Information Systems, 2(1), 1–116. https://doi.org/10.1561/2900000005

DeWitt, E. M., Barnett, K., Farrell, J., et al. (2014). A164: Development of Pediatric Item Banks to Measure Pain Behavior in the Patient Reported Outcomes Measurement Information System. Arthritis & Rheumatology, 66(S3). Portico. https://doi.org/10.1002/art.38590

Doll, W. J., & Torkzadeh, G. (1988). The Measurement of End-User Computing Satisfaction. MIS Quarterly, 12(2), 259. https://doi.org/10.2307/248851

Doyle, P. (2000). Value-based marketing. Journal of Strategic Marketing, 8(4), 299–311. https://doi.org/10.1080/096525400446203

Duku, S. K. O., Nketiah-Amponsah, E., Janssens, W., et al. (2018). Perceptions of healthcare quality in Ghana: Does health insurance status matter? PLOS ONE, 13(1), e0190911. https://doi.org/10.1371/journal.pone.0190911

Dumitriu, M., Deselnicu, N., & Popescu. (2019). A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques. Sustainability, 11(7), 2111. https://doi.org/10.3390/su11072111

Easterby-Smith, M., Thorpe, R. and Jackson, P. (2015). Management Research. 5th ed. London: SAGE Publication Ltd.

Eiriksdottir, E., & Catrambone, R. (2011). Procedural Instructions, Principles, and Examples. Human Factors: The Journal of the Human Factors and Ergonomics Society, 53(6), 749–770. https://doi.org/10.1177/0018720811419154

Ekeh, P.P. (1974). Social Exchange Theory: The Two Traditions. Harvard University Press, Boston.

Elnagar, A., Alnazzawi, N., Afyouni, I., et al. (2022). An empirical study of e-learning post-acceptance after the spread of COVID-19. International Journal of Data and Network Science, 6(3), 669–682. https://doi.org/10.5267/j.ijdns.2022.4.005

Fang, R., Hu, N., Liang, P., et al. (2023). Cross‐market information transmission along the supply chain network. Production and Operations Management, 32(7), 2227–2244. https://doi.org/10.1111/poms.13970

Feibert, D. C., Andersen, B., & Jacobsen, P. (2017). Benchmarking healthcare logistics processes – a comparative case study of Danish and US hospitals. Total Quality Management & Business Excellence, 30(1–2), 108–134. https://doi.org/10.1080/14783363.2017.1299570

Field, A. (2009). Discovering statistics using SPSS, 3rd Edn. London. UK: SAGE.

Forkmann, S., Henneberg, S. C., Naudé, P., et al. (2016). Supplier relationship management capability: a qualification and extension. Industrial Marketing Management, 57, 185–200. https://doi.org/10.1016/j.indmarman.2016.02.003

Fynes, B., de Búrca, S., & Marshall, D. (2004). Environmental uncertainty, supply chain relationship quality and performance. Journal of Purchasing and Supply Management, 10(4–5), 179–190. https://doi.org/10.1016/j.pursup.2004.11.003

Górska-Warsewicz, H. (2022). Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review. International Journal of Environmental Research and Public Health, 19(15), 9026. https://doi.org/10.3390/ijerph19159026

Gruca, T. S., & Rego, L. L. (2005). Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69(3), 115–130. https://doi.org/10.1509/jmkg.69.3.115.66364

Hadi Putra, P. O., & Santoso, H. B. (2020). Contextual factors and performance impact of e-business use in Indonesian small and medium enterprises (SMEs). Heliyon, 6(3), e03568. https://doi.org/10.1016/j.heliyon.2020.e03568

Hair, J. F., Page, M., & Brunsveld, N. (2019). Essentials of Business Research Methods. Routledge. https://doi.org/10.4324/9780429203374

Hamadneh, S., Hassan, J., Alshurideh, M., et al. (2021). The effect of brand personality on consumer self-identity: The moderation effect of cultural orientations among British and Chinese consumers. Journal of Legal, Ethical and Regulatory Issues. 24(15).

Han, J.-H., & Sa, H. J. (2021). Acceptance of and satisfaction with online educational classes through the technology acceptance model (TAM): the COVID-19 situation in Korea. Asia Pacific Education Review, 23(3), 403–415. https://doi.org/10.1007/s12564-021-09716-7

Ho-Dac, N. N., Carson, S. J., & Moore, W. L. (2013). The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? Journal of Marketing, 77(6), 37–53. https://doi.org/10.1509/jm.11.0011

Hong, J., Zhang, Y., & Ding, M. (2018). Sustainable supply chain management practices, supply chain dynamic capabilities, and enterprise performance. Journal of Cleaner Production, 172, 3508–3519. https://doi.org/10.1016/j.jclepro.2017.06.093

Huang, A. F. M., Wu, J. T. H., Yang, S. J. H., et al. (2012). The success of ePortfolio-based programming learning style diagnosis: Exploring the role of a heuristic fuzzy knowledge fusion. Expert Systems with Applications, 39(10), 8698–8706. https://doi.org/10.1016/j.eswa.2012.01.212

Hugos, M. (2018). Essentials of Supply Chain Management. Wiley. https://doi.org/10.1002/9781119464495

Husada Tarigan, Z. J., Siagian, H., & Bua, R. R. (2019). The Impact of Information System Implementation to the Integrated System for Increasing the Supply Chain Performance of Manufacturing Companies. IOP Conference Series: Materials Science and Engineering, 473, 012050. https://doi.org/10.1088/1757-899x/473/1/012050

Ian Stuart, F., Verville, J., & Taskin, N. (2012). Trust in buyer‐supplier relationships. Journal of Enterprise Information Management, 25(4), 392–412. https://doi.org/10.1108/17410391211245856

Jia, Y., & Zhang, W. (2013). Brand Equity Valuation: an Optimized Interbrand Model which is Based on the Consumer Perspective. Proceedings of the 2013 International Academic Workshop on Social Science (IAW-SC-13). https://doi.org/10.2991/iaw-sc.2013.70

Joo, Y. J., So, H.-J., & Kim, N. H. (2018). Examination of relationships among students’ self-determination, technology acceptance, satisfaction, and continuance intention to use K-MOOCs. Computers & Education, 122, 260–272. https://doi.org/10.1016/j.compedu.2018.01.003

Jr., J. F. H., Matthews, L. M., et al. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.087624

Jung, Y., Perez-Mira, B., & Wiley-Patton, S. (2009). Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25(1), 123–129. https://doi.org/10.1016/j.chb.2008.07.011

Keller, K. L. (2016). Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? Journal of Advertising, 45(3), 286–301. https://doi.org/10.1080/00913367.2016.1204967

Khalid, S., & Ali, T. (2017). An integrated perspective of social exchange theory and transaction cost approach on the antecedents of trust in international joint ventures. International Business Review, 26(3), 491–501. https://doi.org/10.1016/j.ibusrev.2016.10.008

Kim, K., & Baker, M. A. (2021). Luxury Branding in the Hospitality Industry: The Impact of Employee’s Luxury Appearance and Elitism Attitude. Cornell Hospitality Quarterly, 63(1), 5–18. https://doi.org/10.1177/19389655211022660

Kim, M., & Chai, S. (2017). The impact of supplier innovativeness, information sharing and strategic sourcing on improving supply chain agility: Global supply chain perspective. International Journal of Production Economics, 187, 42–52. https://doi.org/10.1016/j.ijpe.2017.02.007

Kros, J. F., Kirchoff, J. F., & Falasca, M. (2019). The impact of buyer-supplier relationship quality and information management on industrial vending machine benefits in the healthcare industry. Journal of Purchasing and Supply Management, 25(3), 100506. https://doi.org/10.1016/j.pursup.2018.06.005

Kumar, D., & Rahman, Z. (2015). Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework. International Strategic Management Review, 3(1–2), 110–127. https://doi.org/10.1016/j.ism.2015.04.002

Legramante, D., Azevedo, A., & Azevedo, J. M. (2023). Integration of the technology acceptance model and the information systems success model in the analysis of Moodle’s satisfaction and continuity of use. The International Journal of Information and Learning Technology, 40(5), 467–484. https://doi.org/10.1108/ijilt-12-2022-0231

Leong, L.-Y., Hew, T.-S., Ooi, K.-B., et al. (2020). Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach. Journal of Business Research, 110, 24–40. https://doi.org/10.1016/j.jbusres.2019.11.056

Lewis, Agarwal, & Sambamurthy. (2003). Sources of Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers. MIS Quarterly, 27(4), 657. https://doi.org/10.2307/30036552

Liébana-Cabanillas, F., Marinkovic, V., Ramos de Luna, I., et al. (2018). Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach. Technological Forecasting and Social Change, 129, 117–130. https://doi.org/10.1016/j.techfore.2017.12.015

Lii, P., & Kuo, F.-I. (2016). Innovation-oriented supply chain integration for combined competitiveness and firm performance. International Journal of Production Economics, 174, 142–155. https://doi.org/10.1016/j.ijpe.2016.01.018

Lu, J., Yao, J. E., & Yu, C.-S. (2005). Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. The Journal of Strategic Information Systems, 14(3), 245–268. https://doi.org/10.1016/j.jsis.2005.07.003

Martin, J., Petty, W., and Wallace, J. (2009). Shareholder Value Maximization—Is There a Role for Corporate Social Responsibility? Journal of Applied Corporate Finance, 21(2), 110–118. Portico. https://doi.org/10.1111/j.1745-6622.2009.00232.x

McKnight, D. H., Lankton, N. K., Nicolaou, A., et al. (2017). Distinguishing the effects of B2B information quality, system quality, and service outcome quality on trust and distrust. The Journal of Strategic Information Systems, 26(2), 118–141. https://doi.org/10.1016/j.jsis.2017.01.001

McMaster, M., Nettleton, C., Tom, C., et al. (2020). Risk Management: Rethinking Fashion Supply Chain Management for Multinational Corporations in Light of the COVID-19 Outbreak. Journal of Risk and Financial Management, 13(8), 173. https://doi.org/10.3390/jrfm13080173

Mettler, T., & Rohner, P. (2009). E-Procurement in Hospital Pharmacies: An Exploratory Multi-Case Study from Switzerland. Journal of Theoretical and Applied Electronic Commerce Research, 4(1), 23–38. https://doi.org/10.4067/s0718-18762009000100004

Ministry of Health and Prevention, 2023. Registration of a Medical Equipment. Available online: [pdf] https://mohap.gov.ae/en/services/registration-of-a-medical-equipment (accessed on 10 February 2024).

Miocevic, D., & Crnjak-Karanovic, B. (2012). The mediating role of key supplier relationship management practices on supply chain orientation—The organizational buying effectiveness link. Industrial Marketing Management, 41(1), 115–124. https://doi.org/10.1016/j.indmarman.2011.11.015

Mohamed Naina, L., Fernando, Y., & Shaharudin, M. S. (2019). Extended eco-efficient supply chain integration management model: a research note. Journal of Governance and Integrity, 3(1), 69–76. https://doi.org/10.15282/jgi.3.1.2019.5423

Mumelo, J., Selfano, F. O., and Onditi, A. A. (2017). Influence of supplier relationship on performance of small-scale enterprises in Bungoma Town, Kenya. International Journal of Business and Social Science. 8(3): 57–66.

Nagurney, A., Saberi, S., Shukla, S., et al. (2015). Supply chain network competition in price and quality with multiple manufacturers and freight service providers. Transportation Research Part E: Logistics and Transportation Review, 77, 248–267. https://doi.org/10.1016/j.tre.2015.03.001

Nazari, E., Ghasemi, B., and Saeidi, S. S. (2015). Explain the relationship between green brand image, green satisfaction and green trust and factors affecting on green brand equity. Bulletin of The Georgian National Academy of Sciences. 9(1).

Nyarku, K. M., & Oduro, S. (2019). The Mediating Effect of Supplier Relationship Management on CSR and Marketing Performance Relationship. Indonesian Journal of Sustainability Accounting and Management, 3(1), 1. https://doi.org/10.28992/ijsam.v3i1.58

Oakland, J. S., Oakland, R. J., & Turner, M. A. (2020). Total Quality Management and Operational Excellence. Routledge. https://doi.org/10.4324/9781315561974

Oduro, S., Nyarku, K. M., & Gbadeyan, R. A. (2020). Supplier relationship management and organizational performance of hospitals in an emerging economy context. Journal of Modelling in Management, 15(4), 1451–1478. https://doi.org/10.1108/jm2-03-2019-0072

Ohlson, J. A., & Juettner-Nauroth, B. E. (2005). Expected EPS and EPS Growth as Determinantsof Value. Review of Accounting Studies, 10(2–3), 349–365. https://doi.org/10.1007/s11142-005-1535-3

Page, C., and Herr, P. M. (2002). An investigation of the processes by which product design and brand strength interact to determine initial affect and quality judgments. Journal of consumer psychology. 12(2): 133–147. https://doi.org/10.1207/S15327663JCP1202_06

Park, N., Roman, R., Lee, S., et al. (2009). User acceptance of a digital library system in developing countries: An application of the Technology Acceptance Model. International Journal of Information Management, 29(3), 196–209. https://doi.org/10.1016/j.ijinfomgt.2008.07.001

Parris, D. L., & Guzmán, F. (2022). Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of Product & Brand Management, 32(2), 191–234. https://doi.org/10.1108/jpbm-06-2021-3528

Peasnell, K. V. (1982). SOME FORMAL CONNECTIONS BETWEEN ECONOMIC VALUES AND YIELDS AND ACCOUNTING NUMBERS. Journal of Business Finance & Accounting, 9(3), 361–381. Portico. https://doi.org/10.1111/j.1468-5957.1982.tb01001.x

Piercy, N. F. (2009). Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management. Industrial Marketing Management, 38(8), 857–864. https://doi.org/10.1016/j.indmarman.2009.03.015

Pratt, M. G., & Dirks, K. T. (Eds.). (2017). Rebuilding Trust and Restoring Positive Relationships. Exploring Positive Relationships at Work, 117–136. https://doi.org/10.4324/9781315094199-8

Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2018. (2019). In A. E. Hassanien, M. F. Tolba, K. Shaalan, & A. T. Azar (Eds.), Advances in Intelligent Systems and Computing. Springer International Publishing. https://doi.org/10.1007/978-3-319-99010-1

Rai, R. S., & Selnes, F. (2019). Conceptualizing task-technology fit and the effect on adoption – A case study of a digital textbook service. Information & Management, 56(8), 103161. https://doi.org/10.1016/j.im.2019.04.004

Ravikumar, R., Kitana, A., Taamneh, A., et al. (2022). The Impact of Big Data Quality Analytics on Knowledge Management in Healthcare Institutions: Lessons Learned from Big Data's Application within The Healthcare Sector. South Eastern European Journal of Public Health (SEEJPH), Special Volume No. 5, 2022: Modern Health Systems Developments In the United Arab Emirates. https://doi.org/10.11576/SEEJPH-6194

Recent Advances in Intelligent Systems and Smart Applications. (2021). In: M. Al-Emran, K. Shaalan, & A. E. Hassanien (Eds.), Studies in Systems, Decision and Control. Springer International Publishing. https://doi.org/10.1007/978-3-030-47411-9

Robinson, P. K., & Hsieh, L. (2016). Reshoring: a strategic renewal of luxury clothing supply chains. Operations Management Research, 9(3–4), 89–101. https://doi.org/10.1007/s12063-016-0116-x

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on Marketing: Using Customer Equity to Focus Marketing Strategy. Journal of Marketing, 68(1), 109–127. https://doi.org/10.1509/jmkg.68.1.109.24030

Sáenz, M. J., Knoppen, D., & Tachizawa, E. M. (2018). Building manufacturing flexibility with strategic suppliers and contingent effect of product dynamism on customer satisfaction. Journal of Purchasing and Supply Management, 24(3), 238–246. https://doi.org/10.1016/j.pursup.2017.07.002

Sáenz, M. J., Revilla, E., & Acero, B. (2018). Aligning supply chain design for boosting resilience. Business Horizons, 61(3), 443–452. https://doi.org/10.1016/j.bushor.2018.01.009

Sahin, A., Zehir, C., & Kitapçı, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia - Social and Behavioral Sciences, 24, 1288–1301. https://doi.org/10.1016/j.sbspro.2011.09.143

Salloum, S. A., Shwedeh, F., Alfaisal, A. M., et al. (2023). Understanding and Forecasting Chatbot Adoption: An SEM-ANN Methodology. Migration Letters. 20(S11): 652–668.

Saptono, P. B., Hodžić, S., Khozen, I., et al. (2023). Quality of E-Tax System and Tax Compliance Intention: The Mediating Role of User Satisfaction. Informatics, 10(1), 22. https://doi.org/10.3390/informatics10010022

Saunders, M., Lewis, P. and Thornhill, A. (2016). Research methods for business students. 7th ed. Harlow: Pearson.

Seggie, S. H., Kim, D., & Cavusgil, S. T. (2006). Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance? Journal of Business Research, 59(8), 887–895. https://doi.org/10.1016/j.jbusres.2006.03.005

Setyawan, A. A., and Kussudiyarsana, I. (2015). Brand trust and brand loyalty, an empirical study in Indonesia consumers. British Journal of Marketing Studies. 4(3): 37–47.

Shaharudin, M. R., Iranmanesh, M., Zailani, S., et al. (2022). The impact of supply chain integration on reverse supply chain adoption. Kybernetes, 52(11), 5730–5751. https://doi.org/10.1108/k-01-2022-0033

Shahzad, K., Ali, T., Takala, J., et al. (2018). The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships. Industrial Marketing Management, 71, 135–146. https://doi.org/10.1016/j.indmarman.2017.12.012

Sharma, P., Davcik, N. S., & Pillai, K. G. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research, 69(12), 5662–5669. https://doi.org/10.1016/j.jbusres.2016.03.074

Shwedeh, F., Aburayya, A., Alfaisal, R., et al. (2022). SMEs’ Innovativeness and Technology Adoption as Downsizing Strategies during COVID-19: The Moderating Role of Financial Sustainability in the Tourism Industry Using Structural Equation Modelling. Sustainability, 14(23), 16044. https://doi.org/10.3390/su142316044

Sinclair, R. N., & Lane Keller, K. (2014). A case for brands as assets: Acquired and internally developed. Journal of Brand Management, 21(4), 286–302. https://doi.org/10.1057/bm.2014.8

Stoetzer, M.-W., & Mahler, A. (Eds.). (1995). Die Diffusion von Innovationen in der Telekommunikation. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-79868-9

Su, Q., Song, Y., Li, Z., et al. (2008). The impact of supply chain relationship quality on cooperative strategy. Journal of Purchasing and Supply Management, 14(4), 263–272. https://doi.org/10.1016/j.pursup.2008.08.002

Tan, G. W.-H., Ooi, K.-B., Leong, L.-Y., et al. (2014). Predicting the drivers of behavioral intention to use mobile learning: A hybrid SEM-Neural Networks approach. Computers in Human Behavior, 36, 198–213. https://doi.org/10.1016/j.chb.2014.03.052

Teller, C., Kotzab, H., Grant, D. B., et al. (2016). The importance of key supplier relationship management in supply chains. International Journal of Retail & Distribution Management, 44(2), 109–123. https://doi.org/10.1108/ijrdm-05-2015-0072

Tobin, J. (1969). A General Equilibrium Approach To Monetary Theory. Journal of Money, Credit and Banking, 1(1), 15. https://doi.org/10.2307/1991374

Torres, A., & Tribó, J. A. (2011). Customer satisfaction and brand equity. Journal of Business Research, 64(10), 1089–1096. https://doi.org/10.1016/j.jbusres.2010.12.001

Torres, R., & Sidorova, A. (2019). Reconceptualizing information quality as effective use in the context of business intelligence and analytics. International Journal of Information Management, 49, 316–329. https://doi.org/10.1016/j.ijinfomgt.2019.05.028

Uzir, M. U. H., Al Halbusi, H., Lim, R., et al. (2021). Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19. Technology in Society, 67, 101780. https://doi.org/10.1016/j.techsoc.2021.101780

Vandeput, N. (2021). Data Science for Supply Chain Forecasting. De Gruyter. https://doi.org/10.1515/9783110671124

Whipple, J. M., Wiedmer, R., & K. Boyer, K. (2015). A Dyadic Investigation of Collaborative Competence, Social Capital, and Performance in Buyer–Supplier Relationships. Journal of Supply Chain Management, 51(2), 3–21. Portico. https://doi.org/10.1111/jscm.12071

Wieteska, G. (2016). Building resilient relationships with suppliers in the B2B market. Management, 20(2), 307–321. https://doi.org/10.1515/manment-2015-0067

Woo, K., & Ennew, C. T. (2004). Business‐to‐business relationship quality. European Journal of Marketing, 38(9/10), 1252–1271. https://doi.org/10.1108/03090560410548960

Yen, C.-H., Chen, C.-Y., Cheng, J.-C., et al. (2015). Brand Attachment, Tour Leader Attachment, and Behavioral Intentions of Tourists. Journal of Hospitality & Tourism Research, 42(3), 365–391. https://doi.org/10.1177/1096348015584438

Yi, M. Y., Jackson, J. D., Park, J. S., et al. (2006). Understanding information technology acceptance by individual professionals: Toward an integrative view. Information & Management, 43(3), 350–363. https://doi.org/10.1016/j.im.2005.08.006

Zhang, Q., & Cao, M. (2018). Exploring antecedents of supply chain collaboration: Effects of culture and interorganizational system appropriation. International Journal of Production Economics, 195, 146–157. https://doi.org/10.1016/j.ijpe.2017.10.014




DOI: https://doi.org/10.24294/jipd.v8i6.5190

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Ahmad Aburayya

License URL: https://creativecommons.org/licenses/by/4.0/

This site is licensed under a Creative Commons Attribution 4.0 International License.