Library promotion in the development of the Universitas Sumatera Utara towards a world-class university
Vol 8, Issue 6, 2024
VIEWS - 271 (Abstract) 215 (PDF)
Abstract
This article analyzes library promotion in developing the Universitas Sumatera Utara (USU) towards a World Class University (WCU). Indonesia is experiencing educational obstacles in achieving the WCU title. Several factors influence the difficulty of achieving the WCU predicate, but the most dominant is the library’s role in accommodating student literacy skills. As one of the higher education institutions, USU understands the vital role of the library in increasing the intensity of literacy to achieve the WCU predicate. The urgency of this research is to review the promotion of the USU library in achieving the WCU predicate through the library as an instrument. This article uses qualitative research with a case study approach. The data collection techniques used in this article are in-depth interviews, observation, and documentation. Primary data sources in this article are research informants, while secondary data used are books, articles, and reportage. The data collected by the author will then be analyzed using content analysis techniques. The results show that the library has various vital roles in literacy reform so that USU can achieve the WCU title. In this case, the library pursues promotional strategies including 1) Product, 2) Price, 3) Promotion, and 4) Distribution. The whole promotion model contributes to improving campus literacy in achieving WCU goals.
Keywords
Full Text:
PDFReferences
Adams, R. (2023). Data literacy in academic libraries: teaching critical thinking with numbers. Journal of the Australian Library and Information Association, 72(1), 104–105. https://doi.org/10.1080/24750158.2022.2136957
Assauri, S., & Kotler, P. (2011). Manajemen Pemasaran. Psychology Applied to Work: An Introduction to Industrial and Organizational Psychology, Tenth Edition Paul.
Available online: https://dataindonesia.id/ragam/detail/angka-melek-huruf-indonesia-mencapai-9635-pada-2022 (accessed on 1 January 2024).
Available online: https://www.kemenkopmk.go.id/tingkat-literasi-indonesia-memprihatinkan-kemenko-pmk-siapkan-peta-jalan-pembudayaan-literasi (accessed on 1 January 2024)
Bartlett, L., & Vavrus, F. (2016). Rethinking Case Study Research. Routledge. https://doi.org/10.4324/9781315674889
Byrne, D., McGuinness, C., & Carthy, A. (2022). Do educators value the promotion of students’ wellbeing? Quantifying educators’ attitudes toward wellbeing promotion. PLOS ONE, 17(8), e0273522. https://doi.org/10.1371/journal.pone.0273522
Carson, P., & Alexander, K. L. (2020). Walk-In Users and Their Access to Online Resources in Canadian Academic Libraries. Partnership: The Canadian Journal of Library and Information Practice and Research, 15(2), 1–25. https://doi.org/10.21083/partnership.v15i2.5793
Clarke, R. I., & Schoonmaker, S. (2019). Metadata for diversity. Journal of Documentation, 76(1), 173–196. https://doi.org/10.1108/jd-01-2019-0003
Creswell, J. W. (2020). Qualitative Research & Research Design: Choosing Between Five Approaches (Indonesian). In Mycological Research.
Doskich, L. (2022). Internet technologies: from an auxiliary tool of politi-cal promotion to the most significant component of election campaigns. Scientific Journal “Library Science. Record Studies. Informology,” 3. https://doi.org/10.32461/2409-9805.3.2022.266971
Feigenbaum, K. (1995). Case Studies as a Research Method. Gastroenterology Nursing, 18(2), 54–56. https://doi.org/10.1097/00001610-199503000-00004
Guo, Q., & Ma, G. (2021). Exploration of Human-Computer Interaction System for Product Design in Virtual Reality Environment based on Computer-Aided Technology. Computer-Aided Design and Applications, 19(S5), 87–98. https://doi.org/10.14733/cadaps.2022.s5.87-98
Gustiana Sabarina, & Maryam, S. (2022). Digital Promotion Strategy for the Smart Literacy Box Program (KOLECER) (Case Study on the Smart Literacy Box at the Regional Library and Archives Service of West Java Province). Proceedings Of International Conference on Communication Science, 2(1), 343–350. https://doi.org/10.29303/iccsproceeding.v2i1.44
Huang, Q. (2022). Recent advances of information literacy education for international students in Chinese academic libraries. The Journal of Academic Librarianship, 48(2), 102497. https://doi.org/10.1016/j.acalib.2022.102497
Jiang, Y., Chi, X., Lou, Y., et al. (2021). Peer Reading Promotion in University Libraries. Information Technology and Libraries, 40(1). https://doi.org/10.6017/ital.v40i1.12175
Juanda, J., Abidin, A., Salam, S., et al. (2023). PKM Gerakan Literasi Sekolah Dalam Penguatan Pendidikan Karakter Melalui Peran Guru Di Tingkat Sekolah Dasar Se-desa Goarie. Vokatek : Jurnal Pengabdian Masyarakat, 1(2), 72–81. https://doi.org/10.61255/vokatekjpm.v1i2.92
Kerrigan, P., McGuinness, C., Fulton, C., et al. (2022). Designing a Media Literacy Training Programme for Public Library Staff in Ireland: Preliminary Results and Observations of a University-Public Library Collaboration. Public Library Quarterly, 42(2), 168–189. https://doi.org/10.1080/01616846.2022.2062200
Kiriakova, M. (2021). Pausing in the middle of the storm: Assessing functionality of the library Reserve collection for the post-pandemic future. Journal of Access Services, 18(3), 184–211. https://doi.org/10.1080/15367967.2021.1950541
Korosteleva, L. (2021). Universities of World-Class Scientific and Educational Centers and Their Importance in the Performance Indicators and Development of Regions. Sociologicheskaja Nauka i Social’naja Praktika, 9(4), 250–263. https://doi.org/10.19181/snsp.2021.9.4.8618
Kotler, P., & Keller, K. L. (2016). Marketing Management, 15th ed. New Jersy: Pearson Education.
Krippendorff, K. (2019). Content Analysis: An Introduction to Its Methodology. https://doi.org/10.4135/9781071878781
Lam, A. H. C., Ho, K. K. W., & Chiu, D. K. W. (2022). Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model. Aslib Journal of Information Management, 75(1), 112–130. https://doi.org/10.1108/ajim-12-2021-0389
Liu, Z., Moshi, G. J., & Awuor, C. M. (2019). Sustainability and Indicators of Newly Formed World-Class Universities (NFWCUs) between 2010 and 2018: Empirical Analysis from the Rankings of ARWU, QSWUR and THEWUR. Sustainability, 11(10), 2745. https://doi.org/10.3390/su11102745
Mobo, F. D. (2020). Transcending the Philippine Educational Culturethrough Virtual andAugmented Reality with the Integration of the Learning ManagementSystems. International Journal of Multidisciplinary: Applied Business and Education Research, 1(1), 4–5. https://doi.org/10.11594/ijmaber.01.01.02
Moleong, L. J. (2018). Qualitative research methodology (Indonesian). PT Remaja Rosdakarya.
Narlock, M., & Robison, M. (2022). Liaison Librarianship in Shiny Packages: An Exploration of Product Ownership in Academic Libraries. International Information & Library Review, 54(1), 80–87. https://doi.org/10.1080/10572317.2022.2025672
Nickels, C., & Davis, H. (2020). Understanding researcher needs and raising the profile of library research support. Insights the UKSG Journal, 33. https://doi.org/10.1629/uksg.493
Odigie, I. O., Bako, N. Z., & Abdulsallam, Z. (2020). Library literacy : Its role on the Usage of Libraries and Information Resources. Niger Delta Journal of Library and Information Science, 1(1).
Oggero, N., Figari, F., Fornero, E., et al. (2023). Support for pension reforms: What is the role of financial literacy and pension knowledge? Journal of Accounting and Public Policy, 42(4), 107096. https://doi.org/10.1016/j.jaccpubpol.2023.107096
Roberts, M., Tolar-Peterson, T., Reynolds, A., et al. (2022). The Effects of Nutritional Interventions on the Cognitive Development of Preschool-Age Children: A Systematic Review. Nutrients, 14(3), 532. https://doi.org/10.3390/nu14030532
Rorong, M. J. (2019). Placement of theory in communication science (Indonesian). Commed: Jurnal Komunikasi Dan Media, 4(1), 90–107. https://doi.org/10.33884/commed.v4i1.1417
Stolyarov, Y. N. (2021). The Term “Library Service” in the Conceptual Framework of Library Science. Bibliotekovedenie [Russian Journal of Library Science], 70(4), 352–363. https://doi.org/10.25281/0869-608x-2021-70-4-352-363
Sugiyono. (2017). Business Research Methods: Quantitative, Qualitative, Combination Approaches (S. Yustiyani Suryandari (ed.); 1st ed.) (Indonesian). Bandung: Alfabeta: Bandung.
Summary for Policymakers. (2014). Climate Change 2013 – The Physical Science Basis, 1–30. https://doi.org/10.1017/cbo9781107415324.004
Swastha, B. (2005). Sales Management (Indonesian). In Liberty, Yogyakarta (Vol. 1).
Swastha, B. (2007). Modern Sales Management (Indonesian). In liberty offset,yogyakarta (Vol. 1).
Tella, A., & Ogbonna, O. P. (2023). Telepresence robots in libraries: applications and challenges. Library Hi Tech News. https://doi.org/10.1108/lhtn-03-2023-0035
Tommasi, F., Ceschi, A., Sartori, R., et al. (2021). Enhancing critical thinking and media literacy in the context of IVET: a systematic scoping review. European Journal of Training and Development, 47(1/2), 85–104. https://doi.org/10.1108/ejtd-06-2021-0074
Trotter, M., & Komarnytska, O. (2023). Climate Change Considerations in Public Library Collection Development. Pathfinder: A Canadian Journal for Information Science Students and Early Career Professionals, 4(1), 209–215. https://doi.org/10.29173/pathfinder72
Troville, J., Rudin, S., & Bednarek, D. R. (2023). A Prototype Software System for Intra-procedural Staff Dose Monitoring and Virtual Reality Training for Fluoroscopically Guided Interventional Procedures. Journal of Digital Imaging, 36(3), 1091–1109. https://doi.org/10.1007/s10278-023-00790-4
Tse, H. L. T., Chiu, D. K. W., & Lam, A. H. C. (2022). From Reading Promotion to Digital Literacy. Modern Reading Practices and Collaboration Between Schools, Family, and Community, 239–256. https://doi.org/10.4018/978-1-7998-9750-7.ch011
Vianna, B. I., & Caregnato, S. E. (2022). Modelos de diagnóstico institucional para implementação de programas de Competência em Informação em bibliotecas universitárias. Perspectivas Em Ciência Da Informação, 27(2), 242–267. https://doi.org/10.1590/1981-5344/40007
Vidal, J., & Ferreira, C. (2020). Universities Under Pressure: the Impact of International University Rankings. Journal of New Approaches in Educational Research, 9(2), 181. https://doi.org/10.7821/naer.2020.7.475
Weninger, C. (2022). Skill versus Social Practice? Some Challenges in Teaching Digital Literacy in the University Classroom. TESOL Quarterly, 56(3), 1016–1028. Portico. https://doi.org/10.1002/tesq.3134
Zakaria, M. S. (2021). Data visualization as a research support service in academic libraries: An investigation of world-class universities. The Journal of Academic Librarianship, 47(5), 102397. https://doi.org/10.1016/j.acalib.2021.102397
Zhang, D., Ding, W., Wang, Y., et al. (2022). Exploring the Role of International Research Collaboration in Building China’s World-Class Universities. Sustainability, 14(6), 3487. https://doi.org/10.3390/su14063487
Zhao, X., Lin, L., & Zhang, Y. (2019). Services of Harvard Library and the Enlightenments for Other Academic Libraries. Voice of the Publisher, 05(03), 49–61. https://doi.org/10.4236/vp.2019.53004
DOI: https://doi.org/10.24294/jipd.v8i6.4149
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Aulia Rahma Ritonga, Afryna Veronica, Lestari Dara Cinta Utami Ginting, Maulana Andinata Dalimunthe, Laila Hadri Nasution
License URL: https://creativecommons.org/licenses/by/4.0/
This site is licensed under a Creative Commons Attribution 4.0 International License.