Unlocking the potential: UTAUT2 framework for embracing self-driving tractors in modern agriculture

Piroska Vargáné Dudás, Lóránd Dénes Dávid

Article ID: 3442
Vol 8, Issue 6, 2024

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This article explores the application of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework in the context of integrating self-driving tractors into agricultural practices. With a focus on understanding the factors influencing the acceptance and adoption of this transformative technology, we delve into the implications for farmers, industry stakeholders, and the future of sustainable agriculture and rural tourism.


Industry 4.0; UTAUT2; self-driving tractors; autonomous tractors; agriculture tractors; technology acceptance; adoption

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DOI: https://doi.org/10.24294/jipd.v8i6.3442


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