A large number of consumers in Malaysia are resistant towards new technology and prefer instead the tried and tested way of doing things. It is worth examining if local consumers are in fact ready to digitize and accept technology in their day-to-day dealings. A behavioral study was developed to gauge the digital maturity and tech preparedness of Malaysian consumers with regards to loyalty and how this will reflect an individual’s predisposition in his or her ability and eventual use of a new technology. This study latched on to the concept of tech preparedness. A conceptual framework was developed after reviewing existing scholarly literature. This was then tested through a survey using a convenience sample from 383 SME consumers in the country. This study also looked at the difference in tech preparedness among gender, age and level of education. During the Investigation regarding Industry 4.0, it was noticed that there are few studies dealing with this segment of companies in Malaysia. In addition in team of this research about customer perspective the amount of studies become more less and also because of the Shortage of the necessary skills, talents and knowledge for adopting Industry 4.0, the number Malaysian company ready to move or already move to industry 4.0 is quit few and it seems to cause less experience using new technology among Malaysian customers.

1. Aaltonen, P. G. (2018). Marketing manager in the financial services industry. Relationship Marketing and Marketing of Financial Services, 112–125.
2. Aaltonen, P., Kirchner, T. A., Markowski, E. P. (2012). Technology Satisfaction and Effects on Overall Customer Satisfaction in the Banking Industry. European Journal of Business Research, 12(2), 5–14.
3. Adiyarta, K., Napitupulu, N., Nurdianto, H., et al. (2018). User acceptance of E-Government Services Based on TRAM model. IOP Conference Series: Materials Science and Engineering, 1–10.
4. Ahmad, W., Jafar, R. M. S., Waheed, A., et al. (2023). Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic. Journal of Cleaner Production, 389, 135888. https://doi.org/10.1016/j.jclepro.2023.135888
5. Ahmad, W., Kim, W. G., Choi, H.-M., Haq, J. U. (2021). Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China. Journal of Retailing and Consumer Services, 63, 102689. https://doi.org/10.1016/j.jretconser.2021.102689
6. Ahn, J., Shamim, A., Park, J. (2021). Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification. International Journal of Hospitality Management, 92, 102706. https://doi.org/10.1016/j.ijhm.2020.102706
7. Alfy, S. E., Gómez, J. M., Ivanov, D. (2017). Exploring instructors’ technology readiness, attitudes and behavioral intentions towards e-learning technologies in Egypt and United Arab Emirates. Education and Information Technologies, 22(5), 2605–2627. https://doi.org/10.1007/s10639-016-9562-1
8. Al-Jundi, S. A., Shuhaiber, A., Augustine, R. (2019). Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value. Cogent Business & Management, 66–89.
9. Azad, M. A. K., Rumman, N. S., Connolly, R., et al. (2022). Towards an improved understanding of the antecedents of digital health service loyalty during a pandemic: An fsQCA approach. Socio-Economic Planning Sciences, 84, 101423. https://doi.org/10.1016/j.seps.2022.101423
10. Aziz, A. (2018). Malaysia's Industry 4.0 adoption 'boils down to knowledge on application',. KUALA LUMPUR : THE EDGE market.
11. Bargoni, A., Giachino, C., Troise, C., et al. (2023). A digital family affair: Do family firms’ characteristics enhance consumers’ willingness to pay? Technological Forecasting and Social Change, 188, 122289. https://doi.org/10.1016/j.techfore.2022.122289
12. Baumeister, S., Nyrhinen, J., Kemppainen, T., Wilska, T.-A. (2022). Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline. Transport Policy, 128, 89–97. https://doi.org/10.1016/j.tranpol.2022.09.016
13. Beattie, A. (2020). Is the workforce ready for reinvention? Asia Pacific Workforce Hopes and Fears, 44–55.
14. Berkowsky, R. W., Sharit, J., Czaja, S. J. (2017). Factors Predicting Decisions About Technology Adoption Among Older Adults. Innovation in Aging, 1(3). https://doi.org/10.1093/geroni/igy002
15. Blinker, S. (2021). Prepared for the future of customer service technology: Improving the customer experience is something every business. Journal of Customer Service Technology, 15(3), 110–121.
16. Blut, M., Wang, C. (2019). Technology readiness: A meta-analysis of conceptualizations of the construct and its impact on technology usage. Journal of the Academy of Marketing Science, 48(4), 649–669. https://doi.org/10.1007/s11747-019-00680-8
17. Bobbitt, M., & Dabholkar, P. (2019). Understanding consumer motivation and behavior related to self-scanning in retailing: Implications for strategy and research on technology-based self-service. International Journal of Service Industry Management, 125-139.
18. Broderickb, A., & Foroudi, P. (2018). Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior , 271-282.
19. Byrne, B. M. (2016). Structural Equation Modelling with AMOS Basic Concepts, Applications, and Programming (3rd ed.). Scientific Research Publishing. https://www.scirp.org/reference/referencespapers?referenceid=2078848
20. Capasso, G., Gianfrate, G., Spinelli, M. (2020). Climate change and credit risk. Journal of Cleaner Production, 266, 121634. https://doi.org/10.1016/j.jclepro.2020.121634
21. Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 34(4), 39–48. https://www.researchgate.net/publication/4883660_The_Pyramid_of_Corporate_Social_Responsibility_Toward_the_Moral_Management_of_Organizational_Stakeholders
22. Castro-González, S., Bande, B., Fernández-Ferrín, P. (2021). Influence of companies´ credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity. Sustainable Production and Consumption, 28, 129–141. https://doi.org/10.1016/j.spc.2021.03.032
23. Chen, H.-M., Wu, H.-Y., Chen, P.-S. (2022). Innovative service model of information services based on the sustainability balanced scorecard: Applied integration of the fuzzy Delphi method, Kano model, and TRIZ. Expert Systems with Applications, 205, 117601. https://doi.org/10.1016/j.eswa.2022.117601
24. Chen, M.-F., Chen, S.-C., Chen, H.-H. (2009). Determinants of satisfaction and continuance intention towards self-service technologies. Industrial Management and Data Systems, 109(9), 1248–1263.
25. Chen, Y., Yu, J., Yang, S., Wei, J. (2018). Consumer’s intention to use self-service parcel delivery service in online retailing. Internet Research, 28(2), 500–519. https://doi.org/10.1108/intr-11-2016-0334
26. Chesbrough, H. (2023). The Future of Open Innovation. The Oxford Handbook of Open Innovation https://academic.oup.com/edited-volume/56000/chapter-abstract/440993066?redirectedFrom=fulltext&login=false, 5.20.
27. Cheung, k., & Lee, K. (2005). Research Framework for Consumer Satisfaction with New Technology. Working Papers on Information Systems, 1-19.
28. Chowdhury, R., Doukas, J. A., Park, J. C. (2021). Stakeholder orientation and the value of cash holdings: Evidence from a natural experiment. Journal of Corporate Finance, 69, 102029. https://doi.org/10.1016/j.jcorpfin.2021.102029
29. Chuah, S. H.-W., El-Manstrly, D., Tseng, M.-L., Ramayah, T. (2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust. Journal of Cleaner Production, 262, 121348. https://doi.org/10.1016/j.jclepro.2020.121348
30. Chuah, S. H.-W., Sujanto, R. Y., Sulistiawan, J., Aw E. C.-X. (2022). What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era. Journal of Hospitality and Tourism Management, 50, 67–82. https://doi.org/10.1016/j.jhtm.2021.12.007
31. Crosby, L. A., Ghanbarpour, T. (2023). The Drucker intangibles measurement system: An academic perspective. Journal of Business Research, 155, 113452. https://doi.org/10.1016/j.jbusres.2022.113452
32. Crumbly, J. (2019). New Service Development And Supply Chain Management. Literature Review and Propositions for Further Research, 55–68.
33. Demirci, A. E., Ersoy, N. F. (2008). Technology Readiness for Innovative High-Tech Products: How Consumers Perceive and Adopt New Technologies. The Business Review, 1–9.
34. Dileep, K. (2006). Role of Packaging in Marketing Product and Organization. Scientific Research Publishing, 1-6.
35. Edeling, A., Srinivasan, S., Hanssens, D. M. (2021). The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. International Journal of Research in Marketing, 38(4), 857–876. https://doi.org/10.1016/j.ijresmar.2020.09.005
36. Faramarzi, A., Bhattacharya, A. (2021). The economic worth of loyalty programs: An event study analysis. Journal of Business Research, 123, 313–323. https://doi.org/10.1016/j.jbusres.2020.09.044
37. Fung, B. (2018). Security and Privacy Challenges in Smart Cities. Sustainable Cities and Society https://doi.org/10.1016/j.scs.2018.02.039, 2.24.
38. Gbadebo, O., Fox, K., Sutton, G., et al. (2022). Novel versatile synthesis method for amides, carbamates and ureas employing a Grignard base, an amine and an ester. Results in Chemistry, 4, 100253. https://doi.org/10.1016/j.rechem.2021.100253
39. Ghanbarpour, T., Gustafsson, A. (2022). How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis. Journal of Business Research, 140, 471–481. https://doi.org/10.1016/j.jbusres.2021.11.016
40. Giese, A. A., & Waugh, M. (2017). Conceptual framework for integrated care: Multiple models to achieve integrated aims. In R. E. Feinstein, J. V. Connelly, & M. S. Feinstein (Eds.), Integrating behavioral health and primary care (pp. 3–16). Oxford University Press.
41. González-Rodríguez, M. R., Díaz-Fernández, M. C., Shi, F., Okumus, F. (2021). Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective. International Journal of Hospitality Management, 99, 103079. https://doi.org/10.1016/j.ijhm.2021.103079
42. Goyal, N. (2018). Behavioural biases in investment decision making -a systematic literature review. Qualitative Research in Financial Markets, 20-45. https://www.emerald.com/insight/content/doi/10.1108/qrfm-07-2014-0022/full/html
43. Guo, S., Wang, C. L., Hwang, S., et al. (2022). Doing bad by doing good? Corporate social responsibility fails when controversy arises. Industrial Marketing Management, 106, 1–13. https://doi.org/10.1016/j.indmarman.2022.07.009
44. Gupta, A. (2020). 4 Key Tech Trends in Customer Service to Watch. Customer service and support leaders (CSS), 158–188.
45. Han, S. H., Chen, C.-H. S., Lee, T. J. (2021). The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity. International Journal of Hospitality Management, 94, 102847. https://doi.org/10.1016/j.ijhm.2020.102847
46. Hassan, H. S. (2018). The Role of Customer Innovativeness in the New Products Adoption Intentions: An Empirical Study on Mobile Phone Customers of the Egyptian Universities Students. International Business Research, 117–130.
47. Hassan, S. B., Soliman, M. (2021). COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal. Journal of Destination Marketing & Management, 19, 100495. https://doi.org/10.1016/j.jdmm.2020.100495
48. Hati, S. R. H., Balqiah, T. E., Hananto, A., Yuliati, E. (2021). A decade of systematic literature review on Airbnb: The sharing economy from a multiple stakeholder perspective. Heliyon, 7(10), e08222. https://doi.org/10.1016/j.heliyon.2021.e08222
49. He, H., Kim, S., Gustafsson, A. (2021). What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility? Journal of Business Research, 131, 217–226. https://doi.org/10.1016/j.jbusres.2021.03.058
50. He, X., Cheng, J., Swanson, S. R., et al. (2022). The effect of destination employee service quality on tourist environmentally responsible behavior: A moderated mediation model incorporating environmental commitment, destination social responsibility and motive attributions. Tourism Management, 90, 104470. https://doi.org/10.1016/j.tourman.2021.104470
51. Henseler, J., Ringle, C. M., Sinkovics, R. R. (2009). The Use of Partial Least Squares Path Modeling in International Marketing. In: Advances in International Marketing. Emerald JAI Press.
52. Hermann, M., & Pentek,, T. (2020). Future of productivity and growth in manufacturing industries. Hawaii International Conference on System Sciences, 144-157.
53. Hofman, J. M., Goldstein, D. G., Sen, S., et al. (2021). Expanding the scope of reproducibility research through data analysis replications. Organizational Behavior and Human Decision Processes, 164, 192–202. https://doi.org/10.1016/j.obhdp.2020.11.003
54. Hossain, A. T., Hossain, T., Kryzanowski, L. (2021). Political corruption and corporate payouts. Journal of Banking & Finance, 123, 106016. https://doi.org/10.1016/j.jbankfin.2020.106016
55. Hu, H., Krishen, A. S., Barnes, J. (2023). Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse. Journal of Business Research, 158, 113655. https://doi.org/10.1016/j.jbusres.2023.113655
56. Hu, Y., Frank, B., Lu, Z. (2022). Market success through recycling programs: Strategic options, consumer reactions, and contingency factors. Journal of Cleaner Production, 353, 131003. https://doi.org/10.1016/j.jclepro.2022.131003
57. Hua, L.-L., Prentice, C., Han, X. (2021). A netnographical approach to typologizing customer engagement and corporate misconduct. Journal of Retailing and Consumer Services, 59, 102366. https://doi.org/10.1016/j.jretconser.2020.102366
58. Huang, W., Luo, Y., Wang, X., Xiao, L. (2022). Controlling shareholder pledging and corporate ESG behavior. Research in International Business and Finance, 61, 101655. https://doi.org/10.1016/j.ribaf.2022.101655
59. Humbani, M., Wiese, M. (2018). A Cashless Society for All: Determining Consumers’ Readiness to Adopt Mobile Payment Services. Journal of African Business, 19(3), 409–429. https://doi.org/10.1080/15228916.2017.1396792
60. Ibrahim, R. (2019). Understanding factors on the customer intention behavior through Facebook commerce a conceptual model. International Symposium on Technology Management and Emerging Technologies, 25-36.
61. Ivanauskiene, N. (2019). Technology, service quality, and customer loyalty. Australian managerial perspectives, 91-106.
62. Jan, M. T. (2014). The impact of technology CSFs on customer satisfaction and the role of trust. International Journal of Bank Marketing, 65–79.
63. Jeannot, F., Dampérat, M., Salvador, M., et al. (2022). Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences. Journal of Business Research, 146, 518–539. https://doi.org/10.1016/j.jbusres.2022.03.092
64. Jung, J., Kim, S. J., Kim, K. H. (2020). Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research, 120, 294–301. https://doi.org/10.1016/j.jbusres.2020.04.019
65. Kalodimos, J., Leavitt, K. (2020). Experimental Shareholder Activism: A novel approach for studying top management decision making and employee career issues. Journal of Vocational Behavior, 120, 103429. https://doi.org/10.1016/j.jvb.2020.103429
66. Kara, A., Nanteza, A., Ozkan, A., Yildiz, Y. (2022). Board gender diversity and responsible banking during the COVID-19 pandemic. Journal of Corporate Finance, 74, 102213. https://doi.org/10.1016/j.jcorpfin.2022.102213
67. Kim, J. J., Hwang, J., Kim, I. (2020). Congruent charitable cause sponsorship effect: Air travelers’ perceived benefits, satisfaction and behavioral intention. Journal of Hospitality and Tourism Management, 42, 190–198. https://doi.org/10.1016/j.jhtm.2020.01.004
68. Kim, J., Lim, J.-H., Yoon, K. (2022). How do the content, format, and tone of Twitter-based corporate disclosure vary depending on earnings performance? International Journal of Accounting Information Systems, 47, 100574. https://doi.org/10.1016/j.accinf.2022.100574
69. Kim, J., Park, T. (2020). How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures. Journal of Business Research, 117, 461–472. https://doi.org/10.1016/j.jbusres.2020.06.024
70. Kim, M., Yin, X., Lee, G. (2020). The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation. International Journal of Hospitality Management, 88, 102520. https://doi.org/10.1016/j.ijhm.2020.102520
71. Kim, S., Jang, J., Kim, I. (2021). The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry. International Journal of Sustainable Transportation, 16(7), 585–596. https://doi.org/10.1080/15568318.2021.1914788
72. Knez, I., & Sofia, T. (2022). Influences of culture and environmental attitude on thermal, emotional and perceptual evaluations of a public square. International Journal of Biometeorology, 68-76.
73. Köseoglu, M. A., Mehraliyev, F., Aladag, O. F., King, B. (2021). Origins, evolution and themes of scholarly hospitality sources: 1960–2019. International Journal of Hospitality Management, 94, 102817. https://doi.org/10.1016/j.ijhm.2020.102817
74. Lan, Z., Ahmad, N., Baghaei, P., et al. (2020). Drug-associated adverse events in the treatment of multidrug-resistant tuberculosis: An individual patient data meta-analysis. The Lancet Respiratory Medicine, 8(4), 383–394. https://doi.org/10.1016/s2213-2600(20)30047-3
75. Latif, K. F., Pérez, A., Sahibzada, U. F. (2020). Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study. International Journal of Hospitality Management, 89, 102565. https://doi.org/10.1016/j.ijhm.2020.102565
76. Lavuri, R., Jabbour, C. J. C., Grebinevych, O., Roubaud, D. (2022). Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management, 301, 113899. https://doi.org/10.1016/j.jenvman.2021.113899
77. Lee, S., Han, H., Radic, A., Tariq, B. (2020). Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector. Journal of Hospitality and Tourism Management, 45, 348–358. https://doi.org/10.1016/j.jhtm.2020.09.002
78. Lee, W. S., Tang, R., Moon, J., Song, M. (2022). The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines. Journal of Air Transport Management, 102, 102216. https://doi.org/10.1016/j.jairtraman.2022.102216
79. Li, H., Bapuji, H., Talluri, S., Singh, P. J. (2022). A Cross-disciplinary review of product recall research: A stakeholder-stage framework. Transportation Research Part E: Logistics and Transportation Review, 163, 102732. https://doi.org/10.1016/j.tre.2022.102732
80. Lin, F., Lin, S.-W., Fang, W.-C. (2020). How CEO narcissism affects earnings management behaviors. The North American Journal of Economics and Finance, 51, 101080. https://doi.org/10.1016/j.najef.2019.101080
81. Lin, J.-S. C., Hsieh, P. (2006). The role of technology readiness in customers’ perception and adoption of self-service technologies. International Journal of Service Industry Management, 401–420.
82. Lin, S.-W., Huang, E. Y., Cheng, K.-T. (2022). Understanding organizational reputation formation in mobile commerce. Electronic Commerce Research and Applications, 55, 101200. https://doi.org/10.1016/j.elerap.2022.101200
83. Liu, H., Huang, F., Huang, J. (2022). Measuring the coordination decision of renewable energy as a natural resource contracts based on rights structure and corporate social responsibility from economic recovery. Resources Policy, 78, 102915. https://doi.org/10.1016/j.resourpol.2022.102915
84. Lu, J., Jia, X., Lev, B., et al. (2021). How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty. Technology in Society, 67, 101793. https://doi.org/10.1016/j.techsoc.2021.101793
85. Luan, J., Filieri, R., Xiao, J., et al. (2023). Product information and green consumption: An integrated perspective of regulatory focus, self-construal, and temporal distance. Information & Management, 60(2), 103746. https://doi.org/10.1016/j.im.2022.103746
86. Lundberg, E. (2017). How to compete effectively with self-service technologies: The impact of technology readiness and the technology acceptance model on self-scanning. Journal of Consumer Behaviour, 109–206.
87. Madrigal, R. (2020). The role of identification and gratitude in motivating organization-serving intentions and behaviors. Journal of Business Research, 116, 75–84. https://doi.org/10.1016/j.jbusres.2020.05.020
88. Mady, T. T. (2011). Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology? Journal of Consumer Behaviour, 10(4), 109–214.
89. Martínez, M. P., Cremasco, C. P., Gabriel Filho, L. R. A., et al. (2020). Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing. Journal of Cleaner Production, 242, 116064. https://doi.org/10.1016/j.jclepro.2019.03.060
90. Mathieson, K. (2018). Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 173-191.
91. Morwitz, V. G. (2019). The link between purchase intentions and purchase behavior: Predicting across individuals and over time, University of Pennsylvania., 49-96.
92. Nadeem, W., Al-Imamy, S. (2020). Do ethics drive value co-creation on digital sharing economy platforms? Journal of Retailing and Consumer Services, 55, 102095. https://doi.org/10.1016/j.jretconser.2020.102095
93. Newman, D. (2018). Work smarter: Improve customer satisfaction through technology. Digital Workplace, 103–118.
94. Palupi, D. (2018). A Review Of Technology Readiness Index (Tri) Onretail Industry. Approach and Application, 16–39.
95. Panday, R., Purba, J. T. (2015). Lecturers and Students Technology Readiness in implementing Services Delivery of Academic Information System in Higher Education Institution: A Case Study. In: Proceedings of the 4th International Conference on Soft Computing, Intelligent Systems, and Information Technology; 11–14 March 2015; Bali, Indonesia. pp. 539–550.
96. Pantano, E. (2017). Understanding consumer's acceptance of technology-based innovations in retailing. Journal of Technology Management & Innovation, 31-45.
97. Parasuraman, A. (2000). Technology Readiness Index (TRI): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies. Journal of Service Research, 2(4), 307–320. https://doi.org/10.1177/109467050024001
98. Parasuraman, A., Colby, C. (2001). In: Techno-ready marketing: How and why customers adopt technology. Free Press. pp. 50–62.
99. Parasuraman, A., Colby, C. L. (2015). An Updated and Streamlined Technology Readiness Index: TRI 2.0. Journal of Service Research, 18(1), 59–74. https://doi.org/10.1177/1094670514539730
100. Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality -value -loyalty chain. A research Agenda, 110–117.
101. Penz, D., Amorim, B. C., Nascimento, S., Rossetto, C. R. (2017). The Influence of Technology Readiness Index in Entrepreneurial Orientation: A Study with Brazilian Entrepreneurs in the United States of America. International Journal of Innovation, 5–14.
102. Pham, L., Williamson, S., Lane, P., et al. (2020). Technology readiness and purchase intention: Role of perceived value and online satisfaction in the context of luxury hotels. International Journal of Management and Decision Making, 19(1), 91–117. https://doi.org/10.1504/ijmdm.2020.104208
103. Pisching, M. A., Junqueira F., Filho, D. J. S., Miyagi, P. E. (2015). Service Composition in the Cloud-Based Manufacturing Focused on the Industry 4.0. In: Technological Innovation for Cloud-Based Engineering Systems. Springer. pp. 44–59.
104. Plan, A. (2020). Cultural differences in optimism, pessimism. Pessimism and Eudaimonic Well-Being, 50-52.
105. Pop, R.-A., Hlédik, E., Dabija, D.-C. (2023). Predicting consumers’ purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186, 122111. https://doi.org/10.1016/j.techfore.2022.122111
106. Rajathi.M, A., & Siva, M. (2018). A study on service quality and customer satisfaction in Bharti. Tiruchirappalli Region. 2-18.
107. Ramayah, T., & Ignatius, J. (2005). Impact of perceived usefulness, perceived ease of use and perceived enjoyment on intention to shop online. ICFAI Journal of Systems Management (IJSM), 36-51..
108. Ramírez-Correa, P. E., Grandón, E. E., Arenas-Gaitán, J. (2019). Assessing differences in customers’ personal disposition to e-commerce. Industrial Management & Data Systems, 119(4), 792–820. https://doi.org/10.1108/imds-07-2018-0280
109. Rashid, A., Yadav, P., & Choudhary, R. (2024). Generational differences in technology behavior. A systematic literature review, 1.25.
110. Rayne, D., Leckie, C., McDonald, H. (2020). Productive partnerships? Driving consumer awareness to action in CSR partnerships. Journal of Business Research, 118, 49–57. https://doi.org/10.1016/j.jbusres.2020.06.037
111. Robinson, C. (2012). Student engagement: What does this mean in practice in the context of higher education institutions. Journal of Services & Management , 97-110.
112. Saeed, A. (2021). The impact of employee friendly practices on dividend payments: Evidence from emerging economies. Journal of Business Research, 135, 592–605. https://doi.org/10.1016/j.jbusres.2021.07.009
113. Salam, M. A., Jahed, M. A., Palmer, T. (2022). CSR orientation and firm performance in the Middle Eastern and African B2B markets: The role of customer satisfaction and customer loyalty. Industrial Marketing Management, 107, 1–13. https://doi.org/10.1016/j.indmarman.2022.09.013
114. Salman, A. (2019). The effect of customer satisfaction on service quality. The Impact of Self-Service Technology on Customer Satisfaction, 55–69.
115. Sedighimanesh, M., Sedighmanesh, A., Ashghaei, N. (2017). The Impact Of Self-Service Technology On Customer Satisfaction Of Online Stores. International Journal of Scientific & Technology Research, 31–36.
116. Shafieizadeh, K., Tao, C.-W. (2020). How does a menu’s information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust. Journal of Hospitality and Tourism Management, 43, 232–240. https://doi.org/10.1016/j.jhtm.2020.04.007
117. Shah, S. F., Albaity, M. (2022). The role of trust, investor sentiment, and uncertainty on bank stock return performance: Evidence from the MENA region. The Journal of Economic Asymmetries, 26, e00260. https://doi.org/10.1016/j.jeca.2022.e00260
118. Sharifuddin, J., & Wong, W. (2020). Impact of Urban Consumers’ Food Consumption Behavior Towards Food Waste. Agraris Journal of Agribusiness and Rural Development Research, 110-120.
119. Sharma, A., Rana, N. P., Nunkoo, R. (2021). Fifty years of information management research: A conceptual structure analysis using structural topic modeling. International Journal of Information Management, 58, 102316. https://doi.org/10.1016/j.ijinfomgt.2021.102316
120. Shila, J., Johnson, M. E. (2021). Techno-economic analysis of Camelina-derived hydroprocessed renewable jet fuel within the US context. Applied Energy, 287, 116525. https://doi.org/10.1016/j.apenergy.2021.116525
121. Shirahada, K., Ho, B. Q., Wilson, A. (2019). Online public services usage and the elderly: Assessing determinants of technology readiness in Japan and the UK. Technology in Society, 58, 101115. https://doi.org/10.1016/j.techsoc.2019.02.001
122. Shotyk, W., Bicalho, B., Cuss, C., et al. (2021). Trace elements in the Athabasca Bituminous Sands: A geochemical explanation for the paucity of environmental contamination by chalcophile elements. Chemical Geology, 581, 120392. https://doi.org/10.1016/j.chemgeo.2021.120392
123. Singh, A., Pathak, G. S. (2020). The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy. Journal of Retailing and Consumer Services, 55, 102128. https://doi.org/10.1016/j.jretconser.2020.102128
124. Song, H., Wang, J., Lyu, S. O. (2021). Willingness to pay for casino-based integrated resorts: A choice experiment. Journal of Destination Marketing & Management, 19, 100555. https://doi.org/10.1016/j.jdmm.2021.100555
125. Streimikiene, D. (2017). A new model for customer purchase intention in e-commerce recommendation agents. Journal of International Studies, 74-79.
126. Su, L., Lian, Q., Huang, Y. (2020). How do tourists’ attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation. Tourism Management, 77, 103970. https://doi.org/10.1016/j.tourman.2019.103970
127. Su, L., Pan, L., Huang, Y. (2023). How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history. Tourism Management, 94, 104636. https://doi.org/10.1016/j.tourman.2022.104636
128. Sun, P., Jia, H., Chen, J., et al. (2023). Study on root strain concentration of girth weld joint with variable wall thickness for X80 pipe. International Journal of Pressure Vessels and Piping, 202, 104887. https://doi.org/10.1016/j.ijpvp.2023.104887
129. Tan, K. L. (2021). What are the latest trends and innovations in loyalty program technology and design. Retail Marketing innovation, 88-96.
130. Tan, P. L., Rasoolimanesh, S. M., Manickam, G. (2022). How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. Heliyon, 8(4), e09266. https://doi.org/10.1016/j.heliyon.2022.e09266
131. Torres-Moraga, E. I., Alonso-Dos-Santos, M., Carvajal-Trujillo, E. (2021). Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27, 602–612. https://doi.org/10.1016/j.spc.2021.01.028
132. Utkarsh, Gupta, R. K. (2022). Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective. Journal of Retailing and Consumer Services, 65, 102879. https://doi.org/10.1016/j.jretconser.2021.102879
133. Valor, C., Antonetti, P., Zasuwa, G. (2022). Corporate social irresponsibility and consumer punishment: A systematic review and research agenda. Journal of Business Research, 144, 1218–1255. https://doi.org/10.1016/j.jbusres.2022.02.063
134. Walczuch, R., Lemmink, J., Streukens, S. (2007). The effect of service employees’ technology readiness on technology acceptance. Information & Management, 44(2), 206–215. https://doi.org/10.1016/j.im.2006.12.005
135. Wang, L., Liu, B., McKinley, J. M., et al. (2021). Compositional data analysis of regional geochemical data in the Lhasa area of Tibet, China. Applied Geochemistry, 135, 105108. https://doi.org/10.1016/j.apgeochem.2021.105108
136. Wang, X., Zheng, J., Tang, L., Luo, Y. (2023). Recommend or not? The influence of emotions on passengers’ intention of airline recommendation during COVID-19. Tourism Management, 95, 104675. https://doi.org/10.1016/j.tourman.2022.104675
137. Xia, C., Wang, Z. (2020). Drivers analysis and empirical mode decomposition based forecasting of energy consumption structure. Journal of Cleaner Production, 254, 120107. https://doi.org/10.1016/j.jclepro.2020.120107
138. Xie, C., Tian, X., Feng, X., et al. (2022). Preference Characteristics on Consumers’ Online Consumption of Fresh Agricultural Products under the Outbreak of COVID-19: An Analysis of Online Review Data Based on LDA Model. Procedia Computer Science, 207, 4486–4495. https://doi.org/10.1016/j.procs.2022.09.512
139. Xing, Y. (2023). The Impact of Cultural Values on Attitude Formation toward Cultural Products:. Mediating Effects of Country Image, 166-170.
140. Yang, S., Isa, S. M., Ramayah, T. (2022). Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing & Management, 24, 100703. https://doi.org/10.1016/j.jdmm.2022.100703
141. Yang, X. (2021). Business big data analysis based on microprocessor system and mathematical modeling. Microprocessors and Microsystems, 82, 103846. https://doi.org/10.1016/j.micpro.2021.103846
142. Yasav, S. (2017). The impact of digital technology on consumer purchase behavior. 65-72
143. Yeong, L. C. (2024). Overcoming challenges in tech adoption among SMEs. among the challenges SMEs face in adopting new technologies today, 15-22.
144. Yu, W., Han, X., Ding, L., He, M. (2021). Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention. Journal of Retailing and Consumer Services, 59, 102377. https://doi.org/10.1016/j.jretconser.2020.102377
145. Zaidi, M. F. A., Belal, H. M. (2019). A Preliminary Study to Understand The SMEs’ Readiness on IoT In Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 1–12.
146. Zhang, L., Wei, W., Line, N. D., McGinley, S. (2021). Social distancing: The effect of density and power on restaurant consumers. International Journal of Hospitality Management, 96, 102964. https://doi.org/10.1016/j.ijhm.2021.102964
147. Zhao, J. (2020). The Developing Process of Technological Rationality and Its Humanistic Relation. In: Chinese Philosophy of Technology. Springer. pp. 27–65.
148. Zhao, S., Li, H., Wang, B., et al. (2022). Recent advances on syngas conversion targeting light olefins. Fuel, 321, 124124. https://doi.org/10.1016/j.fuel.2022.124124
149. Zheng, C., Liu, P., Luo, X., et al. (2021). Application of compositional data analysis in geochemical exploration for concealed deposits: A case study of Ashele copper-zinc deposit, Xinjiang, China. Applied Geochemistry, 130, 104997. https://doi.org/10.1016/j.apgeochem.2021.104997
150. Zuiderwijk, A., Janssen, M., Dwivedi, Y. K. (2015). Acceptance and use predictors of open data technologies: Drawing upon the unified theory of acceptance and use of technology. Government Information Quarterly, 32(4), 429–440. https://doi.org/10.1016/j.giq.2015.09.005