The historical rheology and cultural value of private state design

Congrong Xiao, Dongkwon Seong, Yan Zhang

Article ID: 10042
Vol 8, Issue 15, 2024


Abstract


Private states (also referred to as “micronations”) are unique cultural and creative products that involve political, economic, and cultural factors tied to individuals, groups, and specific social contexts. From ancient settlers establishing overseas colonies to modern digital virtual state projects, the forms and operational methods of private states have continuously evolved and innovated. The successful marketing of private states is often accompanied by the creation of narrative elements, such as their histories, constitutions, national flags, and coats of arms, constructing a grand narrative that attracts consumers, in line with the theory of monogatari consumption. As symbolic cultural products, these states not only possess material attributes but, more importantly, also embody cultural experiences and emotional value. Therefore, the significance of studying private states lies in elucidating how they present and operate their unique worldviews and cultural atmospheres to attract participation.


Keywords


private states; micronations; branded cultural products; marketing strategies; narrative consumption

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DOI: https://doi.org/10.24294/jipd10042

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