Akbar, Minhas, Department of Management Sciences, COMSATS University Islamabad, Sahiwal Campus; Department of management, Faculty of Informatics and Management, University of Hradec Kralove; Faculty of Business and Communications, INTI International University, Pakistan

• Vol 8, No 8 (Published) - Article
  Effect of in-stream ads on viewer’s attitude to purchase—The moderating role of viewer’s control
  Abstract  PDF

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