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Determinants of consumer satisfaction derived from the consumption of special tea (Monsonia burkeana)


 
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1. Title Title of document Determinants of consumer satisfaction derived from the consumption of special tea (Monsonia burkeana)
 
2. Creator Author's name, affiliation, country Lesetja Jacob Ledwaba; <p><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Department of Agricultural Economics and Animal Production</span><span lang="RU" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: RU; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">, School of Agricultural and Environmental Science, </span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">University of Limpopo</span></p>; South Africa
 
2. Creator Author's name, affiliation, country Sibongile Silvia Tekana; <p><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">D</span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">epartment of Agriculture and Animal Health, School of Agriculture and Life Science</span><span lang="RU" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: RU; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">,</span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> University of South Africa</span></p>; South Africa
 
2. Creator Author's name, affiliation, country Mike Antwi; <p><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">D</span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">epartment of Agriculture and Animal Health, School of Agriculture and Life Science</span><span lang="RU" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: RU; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">,</span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> University of South Africa</span></p>; South Africa
 
2. Creator Author's name, affiliation, country Rudzani Nengovhela; <p><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Department of Agricultural Economics and Animal Production</span><span lang="RU" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: RU; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">, School of Agricultural and Environmental Science, </span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">University of Limpopo</span></p>; South Africa
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) special tea; satisfaction; medicinal plants; consumers and consumption
 
4. Description Abstract

This study investigated the level of satisfaction among consumers of special tea (Monsonia burkeana) in the Capricorn District Municipality, Limpopo Province, South Africa. It sought to identify the factors that influenced this satisfaction. A total of 225 respondents were selected using snowball sampling, and primary data were collected through structured questionnaires. Descriptive statistics were used to analyse consumer profiles and satisfaction levels, while multinomial logistic regression determined the factors influencing satisfaction across four categories: “Not satisfied at all”, “Satisfied”, “Not sure”, and “Highly satisfied”. The results revealed an average respondent age of 29.95 years and an average annual tea consumption of 4.684 uses, with over 50% of both male and female respondents expressing satisfaction. Regression analysis indicated that market access, cultural influences, income level, and the person introducing the tea significantly influenced dissatisfaction relative to high satisfaction. The income level was the only significant factor distinguishing “Satisfied” from “Highly satisfied”. Gender, age, marital status, and employment type were significant predictors for “Not sure” compared to “Highly satisfied”. These findings highlight the importance of developing the medicinal plant market, promoting cultural education, and implementing sustainable cultivation and conservation practices for Monsonia burkeana. Efforts to improve market access and address income disparities are also necessary to enhance consumer satisfaction and ensure the tea’s continued availability and cultural relevance.

 
5. Publisher Organizing agency, location EnPress Publisher
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2025-07-23
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://systems.enpress-publisher.com/index.php/jipd/article/view/10028
 
10. Identifier Digital Object Identifier (DOI) https://doi.org/10.24294/jipd10028
 
11. Source Title; vol., no. (year) Journal of Infrastructure, Policy and Development; Vol 9, No 3 (2025)
 
12. Language English=en en
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2025 Author(s)
https://creativecommons.org/licenses/by/4.0/